Wherever you are on your sustainability journey, win more customers by showing up in values-led shopper journeys and improving your product page conversion.
Not a brand? Head to our Directory to shop your values
"As consumers increasingly value transparency at scale, brands can take positive action through this tool to stay relevant and ultimately reap the commercial rewards."
Your hard-earned sustainability credentials are getting lost in product description copy and your Sustainability page. Embed simple, trustworthy impact badges on product pages that nudge shoppers to buy in line with their values.
Get the opportunity to unlock more sales channels when you join the Provenance community, which features world-leading beauty & wellness retailers including DOUGLAS and Cult Beauty. Improve the quality and outcomes of your retail buyer conversations by giving them instant assurance about your positive impact.
Get discovered by more values-led shoppers by appearing in our retail partners' sustainable search filters and edits. Plus, drive awareness of your positive impact with a brand profile on our shopper directory.
Create your Provenance account by speaking with our team.
Identify which Proof Point claims you want to share and submit the relevant evidence
(Average time: 45 minutes)
We'll publish to your chosen channels. For DTC sites, we make it easy for your digital teams to integrate Provenance.
Today, the facts about products’ social and environmental impact are hidden and inconsistent, which makes it almost impossible for shoppers to make positive choices about what to buy.
Provenance exists to unlock the truth and empower shoppers to make purchases in line with their values. At the same time, we generate rewards for brands with a positive impact on people and our planet.
Your customers are busy, which means your certifications are going unnoticed in product description copy. By turning them into product page badges, Provenance makes your certifications work much harder, generating shopper engagement with CTRs of up to 6.8%.
We work with hundreds of small, growing brands, so we've made sure to keep costs as low as possible. Discounts are available for brands with low annual turnovers – speak with our team to find out more.
Provenance works for brands at all stages of their sustainability journey –almost half (44%) of our partner brands have 3 or fewer Proof Points. Don't wait for perfection – start getting rewarded for your progress now.
It takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels.
Provenance's Proof Points were seen by 1.2m shoppers per month worldwide in 2022 and we're rapidly expanding our network of brands and retailers.
Our latest research suggests that 90% of shoppers globally now consider sustainability when buying consumer goods. Brands that aren't showing progress risk losing relevance.
Get actionable insights from 11 beauty and wellness industry professionals and 1,600+ shoppers
"We can write about these initiatives in product copy, but does the customer read it? Sometimes it just gets lost in translation. Provenance helps us to really communicate everything we’re doing to our retailer customers.”
Use evidence from your supply chain to boost your next product marketing campaign and strengthen your sustainability pages.
Publish and update sustainability communications easily across multiple products, brands and channels.
Gain a holistic view of your social and environmental impact. Identify messaging risks and opportunities across your value chain.
Communicate your sustainability progress to shoppers in a digestible but comprehensive format.
Create once, publish everywhere with Provenance’s content modules.
Engage shoppers and retail customers with digital experiences accessible off-pack and online.
Support claims with third-party verification and certification.
Opaque sourcing practices and supply chains mean that today’s shoppers are unable to make positive choices about what to buy.
By working with brands to unlock the facts about their impact, Provenance empowers shoppers to drive progress through purchase power.
As a social enterprise and B Corp backed by impact investors, Provenance exists to make commerce a force for good.
“Provenance makes it really easy for shoppers to make a good choice. Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring.”Read the case study
“We are always looking for ways to empower our customers by providing the information they need. Provenance provides next-generation proof-point transparency, allowing consumers to do their due diligence around brand claims.”Read the case study