The IPNLF mark means more jobs and higher incomes for the fisherman. It means less overfishing in the seas where the fish are caught, good quality fish and less bycatch of species like shark or turtle. The mark stands for responsible meeting of demand for pole & line caught tuna. Larger hooks are used in line & pole caught method, which target adult fish, a method less harmful to the aquatic ecosystem.
This mark is audited annually.