The Framework About

Reduced Plastic Packaging

The amount of plastic used in this product’s packaging has been reduced by at least 50 per cent in the last 2 years.

Sustainable Development Goals
Responsible consumption and production
Proof Point Level
Product Business


  • The weight of plastic in this product’s packaging has been reduced by 50% or more compared to a baseline in the last 2 years
  • The current packaging components must be at least as recyclable as the original packaging
  • Any paper or cardboard packaging must be FSC-certified or similar
  • Bioplastics are considered plastic waste and not applicable as evidence to prove a reduction in plastic waste

Publication Requirements

  • Evidence must clearly state the percentage reduction
  • The materials used in the replacement packaging must be specified to ensure they are as recyclable as the original packaging
  • The date of measurement and the time period must be made clear

Accepted Evidence

Evidence should strongly support the claim and will be made publicly available

  • A report detailing the original plastic weight and subsequent reductions
  • Comparative packaging specifications from before and after that demonstrate the reduction in plastic

Accepted Verifiers

Verifiers are third parties who can confirm the validity of a given Proof Point

  • Packaging supplier

Additional Information

  • Please note that this Proof Point is being trialled and the criteria for this claim are subject to review

Turn sustainability into business growth

Get Started