Reduced Plastic Packaging

Criteria

• The weight of plastic in this product’s packaging has been reduced by 50% or more compared to a baseline in the last 2 years
• The current packaging components must be at least as recyclable as the original packaging
• Any paper or cardboard packaging must be FSC-certified or similar
• Bioplastics are considered plastic waste and not applicable as evidence to prove a reduction in plastic waste

Publication Requirements

• Evidence must clearly state the percentage reduction
• The materials used in the replacement packaging must be specified to ensure they are as recyclable as the original packaging
• The date of measurement and the time period must be made clear

Accepted Evidence

Evidence should strongly support the claim and will be made publicly available

• A report detailing the original plastic weight and subsequent reductions
• Comparative packaging specifications from before and after that demonstrate the reduction in plastic

Accepted Verifiers

Verifiers are third parties who can confirm the validity of a given Proof Point

• Packaging supplier

Additional Information

• Please note that this Proof Point is being trialled and the criteria for this claim are subject to review