The Framework About

Reusable Packaging

This product's packaging is designed to be reused for the same use case. It's capable of being used repeatedly without impairing its protective function.

Sustainable Development Goals
Responsible consumption and production
Proof Point Level
Product Business


The packaging must meet one of the following criteria

  • Shoppers can purchase a refill of the same product

  • Shoppers can take the packaging to a store to be refilled with the same product

  • Shoppers can return the empty packaging so that it can be reused by the brand

  • The refill's packaging recyclability must be the same or better than the original's packaging

Publication Requirements

  • Specify how the packaging should be reused

Accepted Evidence

Evidence should strongly support the claim and will be made publicly available

  • Website link with refills or explaining refill model

Accepted Verifiers

Verifiers are third parties who can confirm the validity of a given Proof Point

  • Service provider if using an external service for reuse
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