Our founder & CEO, Jessi Baker, explains why this is so important to our wider Provenance mission: “There is significant growth in the market for products labelled as ‘sustainable’ and ‘ethical’ – but the next iteration of this is transparency with integrity. Citizens are expecting brands to be more open so that we can all make more conscious, informed purchasing decisions. This partnership with Princes is about helping get the information into the hands of shoppers and creating a more honest dialogue about the work that’s being done and in progress towards a more positive food system.”
The Provenance Team
Sharing our ideas, thoughts and hopes as we help to push the conscious consumerism movement forward. Also featuring guest contributors and experts to motivate and stimulate our community towards positive change.
Latest Posts By The Provenance Team
- Unilever is using geolocation data and satellite imagery to check for deforestation in its supply chain – CNBC
- Princes adopts blockchain as part of its ‘proactive approach’ to illegal labour in Italian agriculture – Food Navigator
- Princes turns to QR codes and blockchain for sustainability storytelling – edie