Provenance embraces the shift in consumer priorities

“For some people, it’s about whether the factory workers are being treated ethically. For others, it’s about the impact upon the environment. For a great deal more of us, it’s about checking whether you’re about to feed your child a Turkey Twizzler made out of freshly-slaughtered Romanian horse. Either way: in the age of globalisation, knowing where your product has been made or grown, and its route to market, has taken on a new importance.

Embracing this shift in consumer priorities is Provenance (www.provenance.it) – a new type of search engine attempting to chronicle just that. From chocolate bars to jackets to shoes to chef’s knives, Provenance tells you where a product is made, who the manufacturer is and what the product is made from.”

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