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The Fairfood Coconut

Last updated: 5th December 2018

Yogyakarta City, Indonesia

Featured products

  • Coconut

    Fresh coconut, fully fair and transparent

This is the story of how we made sure farmers got fair pay for their coconuts.

  • I

    preparation

    In early 2017 we decided to do a transparency/fair pay project in a coconut supply chain. The main reason for this was that our desk research showed that coconut is a big and growing commodity for which millions of farmers get little pay. And not much is being done yet.

    Coconut farmer Pa Arjo holding Fairfood Coconuts

    Coconut farmer Pa Arjo holding Fairfood Coconuts

    Yogyakarta City, Indonesia

    • coconut: a real poverty crop

      coconut: a real poverty crop

      Yogyakarta City, Indonesia

    • 16 million coconut farmers, many in poverty

      16 million coconut farmers, many in poverty

      Yogyakarta City, Indonesia

    • Netherlands are the 2nd biggest importer

      Netherlands are the 2nd biggest importer

      Yogyakarta City, Indonesia

    There is 1 collaborator on “preparation”

  • II

    partner identification

    During an identification mission that took us to the Riau Archipelo, Banyuwangi and Hargotirto, we looked for and found a partner who was willing and able to work with us: Aliet Green.

    coconut plantation in Hargotirto

    coconut plantation in Hargotirto

    Yogyakarta City, Indonesia

    • coconut plantation in Pulau Sambu

      coconut plantation in Pulau Sambu

      Yogyakarta City, Indonesia

    • coconut plantation in Banjuwangi

      coconut plantation in Banjuwangi

      Yogyakarta City, Indonesia

    • Coconut tree climbers near Banyuwangi

      Coconut tree climbers near Banyuwangi

      Yogyakarta City, Indonesia

    There is 1 collaborator on “partner identification”

  • III

    farmer registration

    With partner Aliet Green we selected a group of farmers to participate in the project, before registering them in the system.

    Aliet Green registers farmers

    Aliet Green registers farmers

    Yogyakarta City, Indonesia

    • Alioet Green visits farmers

      Alioet Green visits farmers

      Yogyakarta City, Indonesia

    • farmer registration

      farmer registration

      Yogyakarta City, Indonesia

    • Aliet Green creates farmer database

      Aliet Green creates farmer database

      Yogyakarta City, Indonesia

    There is 1 collaborator on “farmer registration”

  • IV

    product registration

    Farmers registered their harvest with simple sms's , after which the nuts were transferred from farmer to Aliet Green to Fairfood. A blockchain-verified chain of custody.

    farmer registers coconuts with sms

    farmer registers coconuts with sms

    Yogyakarta City, Indonesia

    • Aliet Green receives product registration

      Aliet Green receives product registration

      Yogyakarta City, Indonesia

    • tag with farmer code stays with nuts

      tag with farmer code stays with nuts

      Yogyakarta City, Indonesia

    • Yogyakarta City, Indonesia

    • Aliet Green claims and transfers coconuts

      Aliet Green claims and transfers coconuts

      Yogyakarta City, Indonesia

    • Fairfood accepts coconuts

      Fairfood accepts coconuts

      Yogyakarta City, Indonesia

    There is 1 collaborator on “product registration”

  • V

    transport

    An unexpectedly difficult, but crucial, phase was to get the physical nuts to the Netherlands. The Dutch embassy had to get involved due to misunderstanding about phyto-sanitary certification. And then our transporter, Maersk, got hacked...

    nuts in transit

    nuts in transit

    Yogyakarta City, Indonesia

    • carrying heavy mesh bags

      carrying heavy mesh bags

      Yogyakarta City, Indonesia

    • offloading at Aliet Green for repackaging

      offloading at Aliet Green for repackaging

      Yogyakarta City, Indonesia

    • repackaging to keep fresh

      repackaging to keep fresh

      Yogyakarta City, Indonesia

    • loading container

      loading container

      Yogyakarta City, Indonesia

    • container to harbour

      container to harbour

      Yogyakarta City, Indonesia

    • Semarang Harbour

      Semarang Harbour

      Yogyakarta City, Indonesia

    • don't get hacked

      don't get hacked

      Yogyakarta City, Indonesia

    There is 1 collaborator on “transport”

  • VI

    provide transparency

    Once the nuts had arrived, we sold them at theaterfestival the Parade in Utrecht, where consumers got to scan their nut to see which farmer made it, and for how much.

    see the product journey

    see the product journey

    Yogyakarta City, Indonesia

    • scan QR

      scan QR

      Yogyakarta City, Indonesia

    • match QR with nut

      match QR with nut

      Yogyakarta City, Indonesia

    • sell the nuts

      sell the nuts

      Yogyakarta City, Indonesia

    • spread the news

      spread the news

      Yogyakarta City, Indonesia

  • VII

    happy coconuts, happy customers

    There is 1 collaborator on “happy coconuts, happy customers”

Making locations