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The Fairfood Coconut

Yogyakarta City, Indonesia

Featured products

  • Coconut

    Fresh coconut, fully fair and transparent

This is the story of how we made sure farmers got fair pay for their coconuts.

  • I

    preparation

    In early 2017 we decided to do a transparency/fair pay project in a coconut supply chain. The main reason for this was that our desk research showed that coconut is a big and growing commodity for which millions of farmers get little pay. And not much is being done yet.

    Coconut farmer Pa Arjo holding Fairfood Coconuts

    Coconut farmer Pa Arjo holding Fairfood Coconuts

    Yogyakarta City, Indonesia

    • coconut: a real poverty crop
    • 16 million coconut farmers, many in poverty
    • Netherlands are the 2nd biggest importer

    Learn more about the businesses involved

  • II

    partner identification

    During an identification mission that took us to the Riau Archipelo, Banyuwangi and Hargotirto, we looked for and found a partner who was willing and able to work with us: Aliet Green.

    coconut plantation in Hargotirto

    coconut plantation in Hargotirto

    Yogyakarta City, Indonesia

    • coconut plantation in Pulau Sambu
    • coconut plantation in Banjuwangi
    • Coconut tree climbers near Banyuwangi

    Learn more about the businesses involved

  • III

    farmer registration

    With partner Aliet Green we selected a group of farmers to participate in the project, before registering them in the system.

    Aliet Green registers farmers

    Aliet Green registers farmers

    Yogyakarta City, Indonesia

    • Alioet Green visits farmers
    • farmer registration
    • Aliet Green creates farmer database

    Learn more about the businesses involved

  • IV

    product registration

    Farmers registered their harvest with simple sms's , after which the nuts were transferred from farmer to Aliet Green to Fairfood. A blockchain-verified chain of custody.

    farmer registers coconuts with sms

    farmer registers coconuts with sms

    Yogyakarta City, Indonesia

    • Aliet Green receives product registration
    • tag with farmer code stays with nuts
    • Aliet Green claims and transfers coconuts
    • Fairfood accepts coconuts

    Learn more about the businesses involved

  • V

    transport

    An unexpectedly difficult, but crucial, phase was to get the physical nuts to the Netherlands. The Dutch embassy had to get involved due to misunderstanding about phyto-sanitary certification. And then our transporter, Maersk, got hacked...

    nuts in transit

    nuts in transit

    Yogyakarta City, Indonesia

    • carrying heavy mesh bags
    • offloading at Aliet Green for repackaging
    • repackaging to keep fresh
    • loading container
    • container to harbour
    • Semarang Harbour
    • don't get hacked

    Learn more about the businesses involved

  • VI

    provide transparency

    Once the nuts had arrived, we sold them at theaterfestival the Parade in Utrecht, where consumers got to scan their nut to see which farmer made it, and for how much.

    see the product journey

    see the product journey

    Yogyakarta City, Indonesia

    • scan QR
    • match QR with nut
    • sell the nuts
    • spread the news
  • VII

    happy coconuts, happy customers

    Learn more about the businesses involved

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