The Soil Association and Provenance are proud to announce a new partnership which will enable shoppers to trace their organic food from supplier to shelf.
Tracking organic bacon from farm to shelf
The Soil Association and Provenance are proud to announce a new partnership which will enable shoppers to trace their organic food from supplier to shelf. Over the next month the organisations will trial cutting-edge software enabling a growing number of tech-minded consumers access to real time data and information on their chosen organic product, even before they head to the till. Provenance software makes it easy to make supply chains more transparent, and track produce with proven certificates. The first of a series of trials will be giving shoppers the opportunity to use Provenance’s blockchain-backed technology at the As Nature Intended store in West London. Participants will be given the opportunity to scan and trace the journey of their organic bacon from the shop shelves, back to its production, at Eversfield Organic Farm in Devon.
This process involved the Provenance team coming to the Soil Association Certification and Eversfield Organic offices and meeting with interdisciplinary teams to understand how the organic certification process works and to see the systems we use.
Point of sale design
We visited As Nature Intended and discussed various ways to communicate this project to customers.
Today we are in-store trialling the tracked product on shelf - with a range of different communication mechanisms and designs to test. We will be talking to customers about their thoughts on the experience. In particular the click through information about what it means to be Soil Association certified organic.