Delicious dried fruity snack, no additives, our bestseller at Planet Organic!
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We are delighted to be working with our partners at Planet Organic – a business that shares our belief in honest, healthy food & sustainability.
In 2014, Unpackaged began discussions on how to bring a refill section to Planet Organic. Planet were keen to reduce their waste and provide more Zero Waste options for their customers, Unpackaged was keen to scale up its refill model for a mainstream, supermarket audience.
The key challenges were - how to make the self-service refilling process as simple as possible for customers; explaining the refill concept to a new, supermarket audience; and choosing the right range of products for a small space.
The opportunity was that Planet's Muswell Hill branch was undergoing a complete refurbishment so it was the perfect time to build in the new section.
Unpackaged at Planet Organic, Muswell Hill opened in February 2015 as a 12 month working trial. With our partners at Bizerba, we developed the world's first fully automated self-service scale, and set up with 80+ products that customers could refill. Unpackaged and Planet Organic worked together to communicate refilling to a new audience both in-store and online, achieving a real buzz and great feedback from customers who could now shop without packaging.
The Unpackaged 12 month trial has become a permanent fixture at Planet Organic, Muswell Hill with all of us learning a lot in the process. Running a self-service refill section within a supermarket is very different to a small independent shop!
Customers have given us great feedback over the past two years which we have just put into practice with a mini-refurbishment. We have added in more products - expanding our healthy snack range which is proving really popular. We have also introduced new bold refill graphics to communicate the idea better to customers; and added a barcode scanner to the self-service weighing scale, to make it much more simple for customers to weigh their own containers.
We are now in discussions of how to bring Unpackaged to Planet's other stores.