The trainers began life in a tree. They are made from wild rubber which is harvested by and supports a local tribe in the Amazon rainforest.
Tapping Wild Rubber
Veja currently employs 80 people in Acre, Brazil to tap latex from wild rubber trees instead of plantations that destroy the rainforest. Each day a tapper carves notches into the rubber tree and attaches a cup which collects latex throughout the day.
Curing the Rubber
The latex is collected and poured into trays with water and coagulating acid. Then after a day, it is hung for 5 days to dry.
Creating the soles
The cotton and sheets of FDL rubber are sent to factories in Rio Grande do Sul, South Brazil, where they are mixed with synthetic rubber for stabilization purposes and formed into shoe sole molds. The shoe soles contain 30-40% wild rubber.
Creating the final product
The Veja trainers are transported by boat from Porto Alegre, Brazil to Le Havre in France. Upon arrival in Le Havre, the trainers travel in barges along the canals to the Parisian suburbs where their main offices and designers are based.