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1

100% Pure

Unclaimed Profile

1

Validated claims

0

Products with
validated claims

Brand claims

PETA Cruelty-Free

PETA Cruelty-Free

Verified
PETA Cruelty-Free
PETA is an animal rights organisation founded in 1980 by Ingrid Newkirk & Alex Pacheco and is headquartered in Virginia, USA. PETA's certification body sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household-cleaning products.
Nature

Products

14 products

100% Pure

Bright Eyes Mask

PETA Cruelty-Free Vegan
2 claims Pending validation

100% Pure

Bright Eyes Mask 5 Pack

Vegan PETA Cruelty-Free
2 claims Pending validation

100% Pure

100% Pure Organic Coffee Bean Caffeine Eye Cream

Vegan PETA Cruelty-Free
2 claims Pending validation

100% Pure

Coffee Caffeine Recovery Hydrogel Mask

PETA Cruelty-Free
1 claim Pending validation

100% Pure

Fruit Pigmented Pretty Naked Palette

PETA Cruelty-Free
1 claim Pending validation

100% Pure

Matcha Green Tea Antioxidant Hydrogel Mask

PETA Cruelty-Free
1 claim Pending validation

About 100% Pure

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Claim profile

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The claims on this profile have been independently validated by Provenance using publicly available certification data.