Attract and convert more eco-conscious shoppers
Wherever you are on your sustainability journey, win more customers by showing up in values-led shopper journeys and improving your product page conversion.
Not a brand? Head to our Directory to shop your values
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Join 200+ consumer goods brands and retailers driving awareness and sales with Provenance
+41% higher add-to-cart rate:
Embedding sustainability badges on product pages
Powering credible impact-focused search filters
Driving a 5% increase in shopper sentiment
"As consumers increasingly value transparency at scale, brands can take positive action through this tool to stay relevant and ultimately reap the commercial rewards."
Improve product page conversion
Your hard-earned sustainability credentials are getting lost in product description copy and your Sustainability page. Embed simple, trustworthy impact badges on product pages that nudge shoppers to buy in line with their values.
Connect with retailers on sustainability
Get the opportunity to unlock more sales channels when you join the Provenance community, which features world-leading beauty & wellness retailers including DOUGLAS and Cult Beauty. Improve the quality and outcomes of your retail buyer conversations by giving them instant assurance about your positive impact.
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Get in front of more conscious shoppers
Get discovered by more values-led shoppers by appearing in our retail partners' sustainable search filters and edits. Plus, drive awareness of your positive impact with a brand profile on our shopper directory.
It’s easy to get started
Choose and evidence
your claims
Identify which Proof Point claims you want to share and submit the relevant evidence
(Average time: 45 minutes)
We'll publish your
Proof Points
We'll publish to your chosen channels. For DTC sites, we make it easy for your digital teams to integrate Provenance.
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Empowering citizens to choose products that match their values
Today, the facts about products’ social and environmental impact are hidden and inconsistent, which makes it almost impossible for shoppers to make positive choices about what to buy.
Provenance exists to unlock the truth and empower shoppers to make purchases in line with their values. At the same time, we generate rewards for brands with a positive impact on people and our planet.
“Provenance began out of a personal frustration for how little we know about the things we buy.”
I already have certifications
Your customers are busy, which means your certifications are going unnoticed in product description copy. By turning them into product page badges, Provenance makes your certifications work much harder, generating shopper engagement with CTRs of up to 6.8%.
It doesn’t look like value for money as a small brand
We work with hundreds of small, growing brands, so we've made sure to keep costs as low as possible. Discounts are available for brands with low annual turnovers – speak with our team to find out more.
Our sustainability credentials aren’t strong enough
Provenance works for brands at all stages of their sustainability journey. Don't wait for perfection – start generating rewards for the steps you've made so far.
I’m worried it will take too much time
It takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels.
I’m not sure my customers recognise Provenance
Provenance's Proof Points were seen by 1.2m shoppers per month worldwide in 2022 and we're rapidly expanding our network of brands and retailers.
I don't think shoppers really care about sustainability
Our latest research suggests that 90% of shoppers globally now consider sustainability when buying consumer goods. Brands that aren't showing progress risk losing relevance.
Find out what concious shoppers want from brands
Get actionable insights from 11 beauty and wellness industry professionals and 1,600+ shoppers
- Where brands are falling short of shopper expectations
- Why mistrust in sustainability claims is rife
- What brands can do to earn customers’ trust
Featuring:
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Caudalie is differentiating with sustainability touch points by:
Giving shoppers at-a-glance assurance about their positive impact
Appearing in retailers’ sustainable filters
"We can write about these initiatives in product copy, but does the customer read it? Sometimes it just gets lost in translation. Provenance helps us to really communicate everything we’re doing to our retailer customers.”
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