Built on industry standards
Our methodology has been built over a decade alongside regulators and certification bodies, producing the structured data AI systems are designed to cite.
The proof behind product claims
How we shop is changing, and the data underneath has to hold up. Every claim on Provenance comes with proof – trusted by humans, cited by AI systems.
- 1,600+
- Brands with validated claims
- 81,000+
- Products with validated claims
- 200+
- Claim types to choose from
Used by leading retailers and AI systems
Proof Points are active across leading retail partners and cited by AI systems – surfaced on product pages, search and recommendations.
The validated product data AI commerce runs on
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For brands – validate your claims once, get your products discovered across retailers and AI systems
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For retailers – give your AI shopping assistants the validated product data they need to recommend with confidence.
Find brands who are proving their claims
1,600+ brands with independently validated claims across beauty, personal care, food and more. Every claim validated against industry and regulatory standards.
Vegan
232
Carbon Measured
36
Diversity-Led
116
Female-led
116
Gives to Charity
105
See all categories
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Emma LewishamSkincare14 Proof PointsVegan Vegetarian Cruelty-Free +8 more
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Faith in NatureSkincare14 Proof PointsVegan Vegetarian Cruelty-Free +6 more
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Tropic SkincareSkincare14 Proof PointsVegan Vegetarian Cruelty-Free +9 more
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DDr. LippSkincare13 Proof PointsVegan Vegetarian Cruelty-Free +7 more
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Evolve Organic BeautySkincare13 Proof PointsVegan Vegetarian Cruelty-Free +7 more
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Medik8Skincare13 Proof PointsVegan Vegetarian Cruelty-Free +5 more
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InnersenseHaircare12 Proof PointsVegan Vegetarian Cruelty-Free +5 more
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CeremoniaHaircare11 Proof PointsVegan Vegetarian Cruelty-Free +5 more
Find products with proven claims
81,000+ products with independently validated claims across beauty, personal care, food and more. Every claim validated against industry and regulatory standards.
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Briogeo
Don't Despair, Repair! Deep Conditioning Hair Mask
Leaping Bunny Cruelty Free - CCICScientifically TestedVegan -
Vitalis Dr. Joseph GmbH
Hyaluronic Repair Booster Cream, 50 ml
Clinically TestedPETA Cruelty-Free & Vegan -
Bibbi Parfum AB
Fruit Captain EDP 100ml
Clinically TestedVegan -
This Works
this works Deep Sleep Overnight Cleanser 100ml
PETA Cruelty-FreeVeganClinically Tested -
Grass & Co
EASE 300mg Cold-Pressed Hemp CBD Capsules
Scientifically TestedVeganWidely Recyclable Packaging -
Tower 28 Beauty
Swipe Serum Concealer - 5.0 EP - 6.5ml
Partly Recycled PackagingClinically TestedPETA Cruelty-Free & Vegan -
Summer Fridays
Heavenly Sixteen™ All-In-One Face Oil
VeganClinically Tested -
Figure 1
Even Tone Treatment 30ml
Refill SolutionVegan+3 moreClinically Tested
About Provenance
The independent source of proven product claims
Provenance has spent a decade building the methodology, standards infrastructure and retailer network that makes product claims trustworthy.
The Provenance Framework covers more than 200 claim types, mapped to 80+ certification bodies, regulatory frameworks and evidence standards across EU and global markets.
