Built on industry standards
Our methodology has been built over a decade alongside regulators and certification bodies, producing the structured data AI systems are designed to cite.
The proof behind product claims
How we shop is changing, and the data underneath has to hold up. Every claim on Provenance comes with proof – trusted by humans, cited by AI systems.
- 2,300+
- Brands with validated claims
- 85,000+
- Products with validated claims
- 100+
- Claim types to choose from
Used by leading retailers and AI systems
Proof Points are active across leading retail partners and cited by AI systems – surfaced on product pages, search and recommendations.
The validated product data AI commerce runs on
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For brands – validate your claims once, get your products discovered across retailers and AI systems
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For retailers – give your AI shopping assistants the validated product data they need to recommend with confidence.
Find brands who are proving their claims
1,600+ brands with independently validated claims across beauty, personal care, food and more. Every claim validated against industry and regulatory standards.
Vegan
243
Carbon Measured
41
Diversity-Led
148
Female-led
148
Gives to Charity
142
See all categories
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Biona OrganicFood & Drink16 Proof PointsDiet and Nutrition Ingredients and Materials Vegan +5 more
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Tropic SkincareSkincare15 Proof PointsRefillable Packaging Cruelty-Free Gives to Charity +11 more
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Faith in NatureSkincare13 Proof PointsRefillable Packaging Cruelty-Free Gives to Charity +7 more
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Medik8Skincare13 Proof PointsRefillable Packaging Cruelty-Free Gives to Charity +6 more
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Pip OrganicFood & Drink13 Proof PointsDiet and Nutrition Ingredients and Materials Vegan +7 more
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Emma LewishamSkincare12 Proof PointsRefillable Packaging Cruelty-Free Gives to Charity +9 more
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Figure 1Skincare12 Proof PointsRefillable Packaging Cruelty-Free Water and Biodiversity +8 more
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InnersenseHaircare12 Proof PointsCruelty-Free Gives to Charity Diet and Nutrition +6 more
Find products with proven claims
85K+ products with independently validated claims across beauty, personal care, food and more. Every claim validated against industry and regulatory standards.
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Tower 28 Beauty
SunnyDays SPF 30 Tinted Sunscreen Foundation - 25 Ocean Park - 30ml
Partly Recycled PackagingClinically Tested for EfficacyPETA Cruelty-Free & Vegan -
Tropic Skincare
LITTLE ROARY baby oil
Clinically Tested for EfficacyThe Vegan Society- Vegan+1 moreCosmos Organic - Soil Association -
Emma Lewisham
Illuminating Oil Cleanser - 115ml
Scientifically TestedVegan+2 morePETA Cruelty-Free -
Westlab Salts
Bulk Dead Sea Bath Salt - 20kg
PETA Cruelty-Free & VeganScientifically Tested -
LOVEBYT
Charcoal & Mint Botanical Toothpaste - 100g
Certified VeganWidely Recyclable PackagingScientifically Tested -
Sunday Riley
GWP B3 NICE 10% NIACINAMIDE SERUM 5ml
Cruelty Free InternationalPETA Cruelty-FreeClinically Tested for Efficacy -
Caudalie
Vinoclean Micellar Cleansing Water
Dermatologically TestedVegan -
Summer Fridays
CC Me Serum - 30ml
VeganClinically Tested for EfficacyCruelty Free International
About Provenance
The independent source of proven product claims
Provenance has spent a decade building the methodology, standards infrastructure and retailer network that makes product claims trustworthy.
The Provenance Framework covers more than 125 claim types, mapped to 80+ certification bodies, regulatory frameworks and evidence standards across EU and global markets.
