Managing Director, Cult Beauty
VP of Product & Sustainability, The Nue Co.
We help brands win more conscious shoppers by enabling them to share their sustainability credentials in a compelling, trustworthy way.
We enable retailers to differentiate, meet fast-moving ESG standards and more easily manage sustainability claims across their portfolio.
We empower citizens to cut through the greenwash and find brands and products that truly align with their values. Visit our Directory to get started.
When it comes to sustainability, we won’t settle for less than the truth. Our anti-greenwashing software is designed and built by sceptics to take the guesswork out of shopping sustainability.
Every verified claim we publish helps separate fact from fiction, enabling people to vote with their wallets for a better future.
We need those businesses with a positive impact on people and planet to grow their market share.
That's why we enable brands and retailers to confidently publish sustainability information – in a way that shoppers understand, trust and love – so that they can attract and convert more customers.
Today, there’s no consistent, scalable way for consumer goods companies to share product sustainability information with shoppers.
Provenance’s platform makes it easy to manage, verify and publish trustworthy sustainability data at scale. By connecting sustainability to every purchase, we’re making ecommerce a force for good.