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Every product has a story

We enable great businesses to build trust in their goods and supply chain. Provenance powered data helps shoppers choose your product.

Made in Murrumbateman, Australia by Four Winds Vineyard

Empowering the whole supply chain

  • For retailers
    For retailers

    Engage shoppers at the point of sale with information gathered collaboratively from suppliers all along the supply chain. Substantiate product claims with trustworthy, real-time data.

  • For producers
    For producers

    Grow your business by competing on the things that matter. Provenance supports high-quality authentic products made with concern for people, places and process.

  • For shoppers
    For shoppers

    Know more about the things you buy. Discover product information “Powered by Provenance” on pack, online and on shelf edges at pioneering retailers.

  • For non-profits
    For partners

    Do you work in certification, governance, auditing, or fair trading? Reinforce your work with our data-powered, shopper-facing solutions.

The future is transparent

72% of millennials in the UK are willing to pay more for products from companies committed to positive social and environmental impact. When purchasing food products, 8 in 10 shoppers check the origin.

Provenance technology brings trustworthy information to retail

Powered by mobile, blockchain and open data, our game-changing software enables retailers and producers to open product data, track the journey of goods, and empower customers with access to knowledge.

Powered by Provenance

Look beyond the label

Our vision is that one day, every great product, whether a bottle of wine or a pair of jeans, will come with Provenance: accessible, trustworthy information about origin, journey and impact.

We’ve set out to build a network of honest businesses, and equip them with the tools they need to prove what matters most about their goods: from the source of their ingredients, to their impact on environment and society.


Use our digital tools to share your product’s journey and your business impact on environment and society. Make your Provenance profile and stories accessible at the point of sale to give shoppers the confidence to choose your brand.



The backbone of Provenance is a system for tracking materials and products on a blockchain: public, secure and inclusive. Whether you need to prove authenticity or guarantee quality, our item-level tracking is state-of-the-art.


A future-proof solution, endorsed by over 50 titles

  • “One of ten amazing Science and Technology innovations to watch”

  • “Starting a revolution in consumer understanding”

  • “Designed to let users know more about where their products are coming from”

Join pioneering brands from all over the world

From Sydney to San Francisco, businesses are making their products transparent and trackable, reducing risk and increasing sales with technology-powered trust.

It’s time for business to compete on the things that matter most

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