Managing Director, Cult Beauty
VP of Product & Sustainability, The Nue Co.
We help brands win more eco-conscious customers on retailer and DTC channels, by harnessing sustainability data to improve discoverability, conversion and brand trust.
We remove the hassle of managing and validating supplier sustainability data, and provide a scalable way to publish green claims that meet changing regulatory requirements.
We empower citizens to cut through the greenwash and find products that truly align with their values. Visit our Directory to find brands with proven sustainability claims.
- Growing regulatory pressures around product claims are leaving many businesses exposed. Provenance ensures your claims are accurate, unambiguous and substantiated, with evidence available at the point of sale.
- Our anti-greenwashing software and Framework enable you to stay ahead of rapidly-changing ESG standards, so that you can avoid regulatory fines of up to 4% of global turnover and protect brand trust.ff
- Boost product page conversion with clickable sustainability badges, and get actionable insights on which sustainability issues your customers care about most
- Provenance's validated product-level data enables multi-brand retailers to power sustainable edits, search and filter, retail media and loyalty programs
- Provenance’s platform enable brands to easily publish and update claims across multiple retailer channels and to their own website, from one place
- Provenance helps multi-brand retailers by removing the hassle of consolidating and validating brands’ claims by integrating sustainability data directly into your PIM/PLM