Every product has a story

We enable great brands to increase sales and brand value by building trust through transparency, making every product an opportunity for a more positive, purposeful purchase.

Not a business? See how Provenance works for shoppers

Made in Murrumbateman, Australia by Four Winds Vineyard

Bringing the supply chain to the shopper

Powered by blockchain and open data, our platform gathers and shares key product information and journeys in a way that’s secure, trustworthy and accessible.

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Powering the transparency movement

For shoppers

Know more about the things you buy. Discover verified product information and supply chain stories “Powered by Provenance” – accessible on pack and online.

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For businesses

Share more about the things you make and sell. Grow your business by competing on the things that matter. Provenance supports authentic products made with care for people, places and process.

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For partners

Are you a certification, sustainability expert or gathering data in a product supply chain? Reinforce your work with our data-powered, shopper-facing solutions.

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Join pioneering brands from all over the world

From Sydney to San Francisco, businesses are making their products transparent and trackable, reducing risk and increasing sales with Provenance-powered trust.

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Look beyond the label

Our vision is that one day, every great product, whether a bottle of wine or a pair of jeans, will come with Provenance: accessible, trustworthy information about origin, journey and impact.

We’ve set out to build a network of honest businesses, and equip them with the tools they need to prove what matters most about their goods: from the source of their ingredients, to their impact on environment and society.

More about our vision