Every product has a story
We enable great businesses to build trust in their goods and supply chain. Provenance powered data helps shoppers choose your product.
Made in Murrumbateman, Australia by Four Winds Vineyard
Empowering the whole supply chain
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For retailers
Engage consumers at the point of sale with information gathered collaboratively from suppliers all along the supply chain. Substantiate product claims with trustworthy, real-time data.
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For producers
Grow your business by competing on the things that matter. Provenance supports high-quality authentic products made with concern for people, places and process.
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For shoppers
Know more about the things you buy. Discover product information “Powered by Provenance” on pack, online and on shelf edges at pioneering retailers.
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For partners
Do you work in certification, governance, auditing, or fair trading? Reinforce your work with our data-powered, consumer-facing solutions.
The future is transparent
72% of millennials in the UK are willing to pay more for products from companies committed to positive social and environmental impact. When purchasing food products, 8 in 10 consumers check the origin.
Sources: foodnavigator.com | newfoodmagazine.com
Provenance technology brings trustworthy information to retail
Powered by mobile, blockchain and open data, our game-changing software enables retailers and producers to open product data, track the journey of goods, and empower customers with access to knowledge.
Look beyond the label
Our vision is that one day, every great product, whether a bottle of wine or a pair of jeans, will come with Provenance: accessible, trustworthy information about origin, journey and impact.
We’ve set out to build a network of honest businesses, and equip them with the tools they need to prove what matters most about their goods: from the source of their ingredients, to their impact on environment and society.
Transparency
Use our digital tools to share your product’s journey and your business impact on environment and society. Make your Provenance profile and stories accessible at the point of sale to give shoppers the confidence to choose your brand.
Traceability
The backbone of Provenance is a system for tracking materials and products on a blockchain: public, secure and inclusive. Whether you need to prove authenticity or guarantee quality, our item-level tracking is state-of-the-art.
A future-proof solution, endorsed by over 50 titles
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“One of ten amazing Science and Technology innovations to watch”
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“Starting a revolution in consumer understanding”
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“Designed to let users know more about where their products are coming from”
Join pioneering brands from all over the world
From Sydney to San Francisco, businesses are making their products transparent and trackable, reducing risk and increasing sales with technology-powered trust.
Contact us
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