Every product has a story
We help brands and retailers build customer trust through transparency. Using blockchain technology Provenance empowers shoppers to choose your product.
Made in Murrumbateman, Australia by Four Winds Vineyard
Bringing the supply chain to the shopper
Powered by blockchain and open data, our platform gathers and shares key product information and journeys in a way that’s secure, trustworthy and accessible.
Powering the transparency movement
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For shoppers
Know more about the things you buy. Discover verified product information and supply chain stories “Powered by Provenance” – accessible on pack and online.
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For businesses
Share more about the things you make and sell. Grow your business by competing on the things that matter. Provenance supports authentic products made with care for people, places and process.
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For partners
Are you a certification, sustainability expert or gathering data in a product supply chain? Reinforce your work with our data-powered, shopper-facing solutions.
Join pioneering brands from all over the world
From Sydney to San Francisco, businesses are making their products transparent and trackable, reducing risk and increasing sales with Provenance-powered trust.
Look beyond the label
Our vision is that one day, every great product, whether a bottle of wine or a pair of jeans, will come with Provenance: accessible, trustworthy information about origin, journey and impact.
We’ve set out to build a network of honest businesses, and equip them with the tools they need to prove what matters most about their goods: from the source of their ingredients, to their impact on environment and society.
A future-proof solution, endorsed by over 50 titles
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“One of ten amazing Science and Technology innovations to watch”
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“Starting a revolution in consumer understanding”
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“Designed to let users know more about where their products are coming from”
Contact us
We’re a friendly team based in London,
so let us know if you’d like to chat.