Every product has a story

Provenance helps build trust in your goods and their supply chain

Made in Murrumbateman, Australia by Four Winds Vineyard

Look beyond the label

Products are more than meets the eye. They are the sum of their creators’ work, history and ownership. What if there were a new digital dimension to products that gave verified information about their producers, origins and ingredients? We created Provenance to do just that.

Empowering the whole supply chain

  • For producers
    For producers

    Grow your business by competing on the things that matter. Provenance empowers high-quality authentic products made with concern for people, places and process.

  • For brands & retailers
    For brands & retailers

    Collaborate with suppliers to gather information from the supply chain, and share with consumers at the point of sale. Substantiate product claims with secure, real-time data.

  • For shoppers
    For shoppers

    Know more about the things you buy. Discover product information “Powered by Provenance” on pack, online and on shelf edges at pioneering retail shops.

  • For non-profits
    For non-profits

    Digitise your certifications and awards, giving them a new dimension. Contribute to the story of products that put people and planet first.


Use our digital tools to share your product’s journey and your business impact on environment and society. Make your Provenance profile and stories accessible at the point of sale to give shoppers the confidence to choose your brand.



The backbone of Provenance is a system for tracking materials and products on a blockchain: public, secure and inclusive. Whether you need to prove authenticity or guarantee quality, our item-level tracking is state-of-the-art.


A future-proof solution, endorsed by over 50 titles

  • “One of ten amazing Science and Technology innovations to watch”

  • “Starting a revolution in consumer understanding”

  • “Designed to let users know more about where their products are coming from”

Join pioneering brands from all over the world

From Sydney to San Francisco, businesses are making their products transparent and trackable, reducing risk and increasing sales with technology-powered trust.

  • Abhati Suisse
  • Co-op
  • Impossible
  • Animana
  • Francli
  • Rookery Farm
  • Soap Co.
  • Elvis & Kresse
  • Jonathan Norris
  • Archie Rose Distilling Co.
  • Hisbe
  • Newlyn Fish Co.

Build trust through transparency with Provenance

Contact us

Tell us what you think, what you like and
what we can improve on the site

Connect with us

Stay up-to-date with quarterly news and updates