Every product has a story

Provenance helps build trust in your goods and their supply chain

Made in Murrumbateman, Australia by Four Winds Vineyard


Opaque supply chains pose a huge risk to business

Bad practices damage brand and share value, compromising the morals and health of customers.


We use tech to help retailers and brands bring transparency and traceability to their businesses and products

Powered by mobile, blockchain and open data, our game-changing software gathers and shares key information, and the journey behind a product, in a way that’s secure, trustworthy and accessible.

Every great product comes with Provenance - the marque of trust for the digital age. We set up Provenance to build a network of honest businesses, and equip them with the tools they need to prove the things that matter most about their products: from the source of ingredients to the social impact.

Our vision is that one day, every great product, whether a bottle of wine or a pair of jeans, will come with Provenance: accessible, trustworthy information about origin, journey and impact.

Empowering the whole supply chain

  • For producers
    For producers

    Grow your business by competing on the things that matter. Provenance supports high-quality authentic products made with concern for people, places and process.

  • For brands & retailers
    For brands & retailers

    Collaborate with suppliers to gather information from the supply chain, and share with consumers at the point of sale. Substantiate product claims with secure, real-time data.

  • For shoppers
    For shoppers

    Know more about the things you buy. Discover product information “Powered by Provenance” on pack, online and on shelf edges at pioneering retailers.

  • For non-profits
    For non-profits

    Digitise your certifications and awards, giving them a new dimension. Reinforce a new data commons for businesses and products.


Use our digital tools to share your product’s journey and your business impact on environment and society. Make your Provenance profile and stories accessible at the point of sale to give shoppers the confidence to choose your brand.



The backbone of Provenance is a system for tracking materials and products on a blockchain: public, secure and inclusive. Whether you need to prove authenticity or guarantee quality, our item-level tracking is state-of-the-art.


A future-proof solution, endorsed by over 50 titles

  • “One of ten amazing Science and Technology innovations to watch”

  • “Starting a revolution in consumer understanding”

  • “Designed to let users know more about where their products are coming from”

Join pioneering brands from all over the world

From Sydney to San Francisco, businesses are making their products transparent and trackable, reducing risk and increasing sales with technology-powered trust.

It's time for business to compete on the things that matter most

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