31st State
31st State

31st State

London, United Kingdom

Shop This Brand

31st State has 6 Proof Points

Climate Waste 2 Nature 1 Workers 1 Communities 2

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


3 x Foaming Face Wash

3 x 2-in-1 Hair & Body Wash

3 x Foaming Face Wash

Skincare Essentials Set Limited Edition

Hygiene Heroes

Skincare Essentials Set

2-in-1 Hair & Body Wash

Overnight Clearing Pads

Foaming Face Wash

Spot Control Gel

3 x Roll-On Deodorant

The Core Four

Roll On Deodorant