amika
amika

amika

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Amika has 9 Proof Points

Climate 1 Waste 3 Nature 3 Workers 1 Communities 1

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.

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These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

B Corporation

 Verified
B Corp has assessed the social and environmental performance, from supply chain and input materials to charitable giving and employee benefits.
Workers

Donates to Charity

 Evidenced
In 2021 Amika donated over US$200,000 to Hair to Stay.
Communities

Leaping Bunny Cruelty-Free

 Evidenced
This provides an assurance that the company’s commitment to helping end testing on animals has met Leaping Bunny’s criteria.
Nature

Leaping Bunny Cruelty Free - CCIC

 Evidenced
This provides an assurance that the company has committed to help end testing on animals.
Nature

SBTi Approved Targets

 Verified
The Science Based Targets initiative (SBTi), founded by CDP, the United Nations Global Compact, World Resources Institute, and the WWF, drives ambitious climate action in the private sector. Its mission is to enable organizations to set emissions reduction targets in line with the latest climate science. It aligns corporate action with global efforts to limit warming to 1.5°C above pre-industrial levels, as per the 2015 Paris Agreement.
Climate

Product Proof Points

  • brooklyn bombshell | blowout + blow dry spray - 200 ml / 6.7 oz

  • velveteen dream | smoothing conditioner - 1 l / 33.8 oz

  • curl corps | defining cream for curly hair - 6.7 oz / 200 ml

  • curl corps | enhancing gel - 6.7 oz / 200 ml

  • normcore | signature shampoo - 33.8 oz / 1 l

  • normcore | signature conditioner - 33.8 oz / 1 l

  • the wizard | detangling primer - 1 oz / 30 ml

  • normcore | signature conditioner - 2 oz / 60 ml

  • brooklyn bombshell | blowout + blow dry spray - 2 oz / 60 ml

  • the kure | bond hair repair conditioner - 9.2 oz / 275 ml