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What makes Provenance trustworthy?
Claims are independently verified
Each claim on a brand profile is reviewed against credible evidence by independent assessors before it is published.
Our Standards are public
Provenance publishes the standards used to assess every claim so anyone can audit what "validated" means.
Brands are only listed when proof of their claims exist
A brand profile only goes live once Provenance holds evidence supporting at least one validated claim.
The claims on this profile have been independently validated by Provenance using publicly available certification data.