Ceremonia has 12 Proof Points

Climate 1 Waste 5 Nature 3 Workers Communities 3

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


Aceite de Moska Scalp Oil

Champú de Yucca & Witch Hazel Moisturising Shampoo

Acondicionador de Cupuaçu & Castor Moisturising Conditioner

Scalp Masajeador

Pequi Curl Activator

Guava Rescue Spray

Papaya Scalp Scrub

Mascarilla de Babassu

Oil Mist con Aloe Vera

Guava Leave-In Conditioner

Scalp Power Duo (Aceite de Moska & Scalp Masajeador) 10% Saving

Guava Beach Waves

Cream Microfiber Hair Towel

Guava Microfiber Hair Towel

Ceremonia Mercado Pouch Marisol (Blue + yellow)

Ceremonia Mercado Pouch Mariposa (Lilac)

Pequi Styling Gel

Mercado Pouch (Universal Sku)

Guava Shampoo

Guava Conditioner

Weightless Hydration Champú de Yucca for FIne and Thin Hair

Weightless Hydration Acondicionador de Cupuaçu for Fine and Thin Hair

Perfume de la Tierra

Guava Hair Mask

Paddle Brush

Pick Comb