Ceremonia has 12 Proof Points

Climate 1 Waste 5 Nature 3 Workers Communities 3

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


Mascarilla de Babassu

Papaya Scalp Scrub

Guava Beach Waves

Guava Leave-In Conditioner

Oil Mist con Aloe Vera

Guava Rescue Spray

Pequi Curl Activator

Acondicionador de Cupuaçu & Castor Moisturising Conditioner

Champú de Yucca & Witch Hazel Moisturising Shampoo

Aceite de Moska Scalp Oil

Weightless Hydration Acondicionador de Cupuaçu for Fine and Thin Hair

Weightless Hydration Champú de Yucca for FIne and Thin Hair

Guava Conditioner

Guava Shampoo

Scalp Power Duo (Aceite de Moska & Scalp Masajeador) 10% Saving

Guava Hair Mask

Perfume de la Tierra

Pequi Styling Gel

Ceremonia Mercado Pouch Mariposa (Lilac)

Ceremonia Mercado Pouch Marisol (Blue + yellow)

Mercado Pouch (Universal Sku)

Guava Microfiber Hair Towel

Cream Microfiber Hair Towel

Scalp Masajeador