ESPA has 5 Proof Points

Climate Waste 2 Nature 3 Workers Communities

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Product Proof Points


Active Nutrients Optimal Skin Pro-Moisturiser

Active Nutrients Optimal Skin Pro-Cleanser

Positivity Pulse Point Oil

Optimal Body Tri-Serum

Restorative Bath Oil

Detoxifying Salt Scrub

Soothing Body Oil

Positivity Bath and Shower Gel

Tri-Active™ Regenerating Moisture Complex

Active Nutrients Optimal Skin ProSerum

Modern Alchemy Purifying Polish

Modern Alchemy Hydrating Lotion

Modern Alchemy Body Cleansing Milk

Invigorating Body Reviver

Bergamot & Jasmine Hand Wash

Soothing Pulse Point Oil

Muscle Rescue Balm

Restorative Body Oil

Detoxifying Bath Oil

Bergamot & Jasmine Body Lotion

Bergamot & Jasmine Hand Lotion

Detoxifying Body Oil

Positivity Bath & Body Oil

Soothing Bath Oil

Pink Hair & Scalp Mud

Bergamot & Jasmine Bath and Shower Gel

Tri-Active™ Resilience Pro-Biome Eye Treatment

Tri-Active™ Resilience Rest and Recovery Night Balm

Tri-Active™ Resilience Pro-Biome Moisturiser

Tri-Active™ Resilience Pro-Biome Serum

Active Nutrients Yuzu & Ginger Cleansing Sorbet

Modern Alchemy Nourishing Balm

Cooling Body Moisturiser

Modern Alchemy Anointing Bath & Body Oil

Relaxing Salt Scrub

Modern Alchemy The Grounding Crystals

Restorative Candle

Soothing Candle

Sleep Experience