Farmtrue has 5 Proof Points

Climate Waste 2 Nature 2 Workers 1 Communities

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Product Proof Points


Traditional Ghee

Organic grass-fed Ghee Vanilla Maple Chai 9 oz

Aromatherapy Essence

Ghee Candle

Organic grass-fed Ghee Vanilla Maple Chai 4 oz

Ground Ayurvedic Body Oil

Mouthwash Pulling Oil

Clarity Nasya Oil

Revive Ayurvedic Body Oil

Refresh Ayurvedic Body Oil

Revive Ayurvedic Body Butter

Ground Ayurvedic Body Butter

Refresh Ayurvedic Body Butter

Ground Ayurvedic Body Scrub

Revive Ayurvedic Body Scrub

Refresh Ayurvedic Body Scrub

Ground Ghee Soap Citrus & Vetiver

Revive Lemongrass & French Green Clay Ghee Soap

Refresh Ghee Soap Lavender & Coconut

Cleansing Digestive Tea

Warming Chai Digestive Tea

Cooling Digestive Tea

Cleansing Spice Blend

Cooling Spice Blend

Ayurvedic Facial Oil: Rosehip Seed 30ml

Ayurvedic Cleansing Powder: Probiotic + Pearl

Super Fuel Latte: Golden Turmeric

Kitchari Traditional Blend

Kitchari Cooling Herb

Ayurvedic Hair Oil: Happy Hair

Fix Stick - Mint Chill Ghee Balm

Fix Stick - Natural and Unscented

Fix Stick - Citrus Bliss and Sweet Orange

Fix Stick - Cherry Vanilla

Ayurvedic Cleansing Balm: Ghee & Honey

Ayurvedic Facial Toner: Rose Quartz

Flower Power Bath Soak