Fig. 1

Figure 1 has 12 Proof Points

Climate 1 Waste 5 Nature 4 Workers Communities 2

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


All Over Oil 120ml FTB

Ceramide Moisturizer 50ml

Ceramide Moisturizer 50ml Refill

Clarifying Gel Cleanser 100ml

Clarifying Gel Cleanser 100ml Refill

Even Tone Treatment 30ml

Even Tone Treatment 30ml Refill

Exfoliating Body Polish Catalyst

Gentle Cream Cleanser 100ml

Gentle Cream Cleanser 100ml Refill

Glycolic Glow Treatment 30ml

Glycolic Glow Treatment 30ml Refill

Hydrating & Balancing Toner 30ml

Hydrating & Balancing Toner 30ml Refill

Micellar Oil Cleanser 100ml

Micellar Oil Cleanser 100ml Refill

Niacinamide Treatment 30ml

Niacinamide Treatment 30ml Refill

Pro-Retinol Eye Cream 15ml

Pro-Retinol Eye Cream 15ml Refill

Retinol Night Cream No. 1 50ml

Retinol Night Cream No. 2 50ml

Retinol Night Cream No. 2 50ml Refill

Retinol Night Cream No. 3 50ml

Retinol Night Cream No. 3 50ml Refill

Retinol Renewal Body Serum 100ml

Skin Radiance Complex

Skin Radiance Complex Refill

Vitamin C Eye Cream 15ml

Vitamin C Eye Cream 15ml Refill

Vitamin C15% Treatment 30ml

Vitamin C15% Treatment 30ml Refill

Retinol Night Cream No. 1 50ml Refill

Micellar Cleansing Wipes

ReviveLip Enzyme Mask

Peptide Plump Lip Oil

Mineral Sunscreen SPF50