Profile Summary
Guinness is a brand with products in the Food & Drink categories. It has 1 proof point on Provenance. Its validated commitments are in the following areas: Community impact.
Expand commitments Collapse commitments
Community impact
1- Documented charitable giving: Championing a Cause
Brand claims
Championing a Cause
Guinness has committed to a three-year partnership with Kick It Out to address discrimination linked to football.
Communities
What makes Provenance trustworthy?
Claims are independently verified
Each claim on a brand profile is reviewed against credible evidence by independent assessors before it is published.
Our Standards are public
Provenance publishes the standards used to assess every claim so anyone can audit what "validated" means.
Brands are only listed when proof of their claims exist
A brand profile only goes live once Provenance holds evidence supporting at least one validated claim.
The claims on this profile have been independently validated by Provenance using publicly available certification data.