Los Angeles, United States

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Hourglass has 5 Proof Points

Climate Waste 2 Nature 1 Workers Communities 2

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


Veil Mineral Primer

Unlocked Instant Extensions Mascara

No.28 Primer Serum

Lash Curler Refill

Lash Curler

Confession Ultra Slim High Intensity Refillable Lipstick - Red 0

Confession Ultra Slim High Intensity Refillable Lipstick

Confession Ultra Slim High Intensity Lipstick Refill

Equilibrium Restorative Hydrating Cream

Voyeur Waterproof Liquid Liner

Velvet Story Lip Cream

Veil Translucent Setting Powder

Veil Soft Focus Setting Spray

Veil Retouching Fluid

Veil Powder Brush

Veil Fluid Makeup

Veil Eye Primer

Vegan Travel Brush Set

Vegan Brush Collection

Vanish Seamless Finish Liquid Foundation

Vanish Seamless Finish Foundation Stick

Vanish Seamless Finish Foundation Brush

Vanish Seamless Finish Concealer Brush

Vanish Flash Highlighting Stick

Vanish Blush Stick

Vanish Airbrush Concealer

Unreal High Shine Volumizing Lip Gloss

Scattered Light Glitter Eyeshadow

Retractable Kabuki Brush

Retractable Foundation Brush

Panoramic Long Wear Lip Pencil

Opaque Rouge Liquid Lipstick

No.4 Crease Brush

No.3 All Over Shadow Brush

No.2 Foundation Blush Brush

No.11 Smudge Brush

No.10 Angled Liner Brush

No. 6 Tapered Blender Brush

No. 14 Detail Setting Brush

No. 13 Precision Smudge Brush

No. 12 Beveled Shadow Brush

Nº 28 Lip Treatment Oil

Immaculate Liquid Powder Foundation

Illusion Hyaluronic Skin Tint

Hidden Corrective Concealer

Graphik Eyeshadow Palette

Equilibrium Restoring Essence

Equilibrium Rebalancing Cream Cleanser

Equilibrium Intensive Hydrating Eye Balm

Equilibrium Day Fluid