Brand claims
PETA Cruelty-Free
PETA is an animal rights organisation founded in 1980 by Ingrid Newkirk & Alex Pacheco and is headquartered in Virginia, USA. PETA's certification body sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household-cleaning products.
Nature
The claims on this profile have been independently validated by Provenance using publicly available certification data.
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