The brand name was first inspired by the Sea of Marmara in Istanbul, Turkey, where the concept of MARA was born. Founder Allison McNamara spent two years developing the MARA proprietary algae blend, which has been clinically tested to plump, firm and smooth, and is harvested via wild collecting in France and Ireland. MARA's first-to-market, award winning formulas have synergistic mixes of algae, transformative actives, superfoods, adaptogens and mega hydrators so you always #SeatheGlow.
Allison has been passionate about skincare her entire life, thanks to having a father who worked in beauty. Ideating new products, trying out formulas, and sitting in on commercial shoots listening to key brand messaging were just a few of the things Allison did with their dad on the regular growing up, which she parlayed first as a beauty editor and journalist and now, to create MARA's efficacious formulas. This exposure to products and experience with brand messaging honed her skills over the span of decades, surmounting in the creation MARA.