The Ordinary

Brand claims

Donates to Charity

Evidenced

Deciem donated over $225,000 to multiple charities in 2022-2023.

Communities

Leaping Bunny Cruelty Free - CCIC

Verified

This provides an assurance that the company has committed to help end testing on animals.

Nature

PETA Cruelty-Free

Verified

PETA is an animal rights organisation founded in 1980 by Ingrid Newkirk & Alex Pacheco and is headquartered in Virginia, USA. PETA's certification body sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household-cleaning products.

Nature

PETA Cruelty-Free & Vegan

Verified

PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and are headquartered in Virginia, USA.

Nature

Products

252 products

The Ordinary

The Ordinary Coverage Foundation with SPF 15 - 2.0N - Light Medium by The Ordinary Colours

PETA Cruelty-Free & Vegan

The Ordinary

The Ordinary Granactive Retinoid 2% Emulsion 30ml

PETA Cruelty-Free & Vegan

The Ordinary

Minerals UV Filters SPF 30 with Antioxidants

PETA Cruelty-Free & Vegan

The Ordinary

The Daily Set

PETA Cruelty-Free & Vegan

The Ordinary

Supersize Squalane Cleanser

PETA Cruelty-Free & Vegan

The Ordinary

Supersize Niacinamide 10% + Zinc 1%

PETA Cruelty-Free & Vegan

About The Ordinary

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate in…

Find them at

Cult Beauty

LOOKFANTASTIC

Connect

What makes Provenance trustworthy?

Claims are independently verified

Each claim on a brand profile is reviewed against credible evidence by independent assessors before it is published.

Our Standards are public

Provenance publishes the standards used to assess every claim so anyone can audit what "validated" means.

Brands are only listed when proof of their claims exist

A brand profile only goes live once Provenance holds evidence supporting at least one validated claim.

The claims on this profile have been independently validated by Provenance using publicly available certification data.