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The Ordinary

The Ordinary

6

Validated claims

252

Products with
validated claims

The Ordinary

Brand claims

Donates to Charity

Evidenced
Deciem donated over $225,000 to multiple charities in 2022-2023.
Communities
Leaping Bunny Cruelty Free - CCIC

Leaping Bunny Cruelty Free - CCIC

Verified
Leaping Bunny Cruelty Free - CCIC
This provides an assurance that the company has committed to help end testing on animals.
Nature
PETA Cruelty-Free

PETA Cruelty-Free

Verified
PETA Cruelty-Free
PETA is an animal rights organisation founded in 1980 by Ingrid Newkirk & Alex Pacheco and is headquartered in Virginia, USA. PETA's certification body sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household-cleaning products.
Nature
PETA Cruelty-Free & Vegan

PETA Cruelty-Free & Vegan

Verified
PETA Cruelty-Free & Vegan
PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and are headquartered in Virginia, USA.
Nature

Products

252 products

About The Ordinary

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate in…

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Claims are independently verified

Each claim on a brand profile is reviewed against credible evidence by independent assessors before it is published.

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Provenance publishes the standards used to assess every claim so anyone can audit what "validated" means.

Brands are only listed when proof of their claims exist

A brand profile only goes live once Provenance holds evidence supporting at least one validated claim.

The claims on this profile have been independently validated by Provenance using publicly available certification data.