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The Ordinary

The Ordinary

4

Validated claims

270

Products with
validated claims

The Ordinary

Profile Summary

The Ordinary is a brand on Provenance with 4 proof points. Its validated commitments are in the following areas: Community impact, Nature and animal welfare and Packaging and waste.

Expand commitments Collapse commitments

Community impact

1
  • Documented charitable giving: Donates to Charity

Nature and animal welfare

1
  • Cruelty-free: PETA Cruelty-Free & Vegan

Packaging and waste

2
  • Recycled, recyclable, or compostable packaging: Partly Recyclable Packaging and Widely Recyclable Packaging

Brand claims

Donates to Charity

Evidenced
Deciem donated over $225,000 to multiple charities in 2022-2023.
Theme: Communities
PETA Cruelty-Free & Vegan

PETA Cruelty-Free & Vegan

Verified
PETA Cruelty-Free & Vegan
PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and are headquartered in Virginia, USA.
Theme: Nature

Products

270 products

The Ordinary

Serum Foundation

  • PETA Cruelty-Free & Vegan

The Ordinary

Serum Foundation

  • PETA Cruelty-Free & Vegan

The Ordinary

Serum Foundation

  • PETA Cruelty-Free & Vegan

The Ordinary

Serum Foundation

  • PETA Cruelty-Free & Vegan

The Ordinary

Serum Foundation

  • PETA Cruelty-Free & Vegan

The Ordinary

Serum Foundation

  • PETA Cruelty-Free & Vegan

About The Ordinary

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate in…

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Claims are independently verified

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Provenance publishes the standards used to assess every claim so anyone can audit what "validated" means.

Brands are only listed when proof of their claims exist

A brand profile only goes live once Provenance holds evidence supporting at least one validated claim.

The claims on this profile have been independently validated by Provenance using publicly available certification data.