True Botanicals

Q: What validated claims does True Botanicals have?

True Botanicals is a brand offering products across a range of categories, including Beauty, Makeup, and Skincare. The brand has 10 proof points that have been independently validated on Provenance. They provide clear evidence to support key claims about its practices. True Botanicals's validated claims cover the following areas: Animal welfare, Communities, Efficacy, Ingredient & materials safety, Waste, and Workers. Last updated 3 September 2026

Q: What are True Botanicals's environmental governance claims?

Waste Partly Recyclable Packaging: Some of True Botanicals's products have packaging that is partly recyclable, with the main component accepted in widespread kerbside collection. Upcycled Ingredients: Some of True Botanicals's products contain materials that would otherwise have gone to waste, reused without changing their structure. Widely Recyclable Packaging: Some of True Botanicals's products have packaging made of recyclable components, depending on local collection.

Q: What are True Botanicals's social governance claims?

Animal welfare Cruelty Free International : True Botanicals is certified as having no animal testing by it or its suppliers after a fixed cut-off date. PETA Cruelty-Free & Vegan: True Botanicals is certified as not testing on animals, with suppliers agreeing to no animal testing at any stage. Communities 1% for the Planet Business: True Botanicals is a member of an organisation that requires it to donate 1% of annual sales to approved environmental groups. Workers B Corporation: True Botanicals is certified as meeting minimum requirements for social and environmental performance across 7 impact topics.

Q: What are True Botanicals's quality & performance claims?

Efficacy Clinically Tested for Efficacy: Some of True Botanicals's beauty products have been through a clinical trial of how well they work, beyond legal and safety tests. Ingredient & materials safety EWG VERIFIED™: Some of True Botanicals's products are certified as fully disclosing their ingredients and containing none on a list of unacceptable ingredients. MADE SAFE®: Some of True Botanicals's products are certified as having their ingredients screened against a database of known harmful chemicals.

What validated claims does True Botanicals have?

True Botanicals is a brand offering products across a range of categories, including Beauty, Makeup, and Skincare. The brand has 10 proof points that have been independently validated on Provenance. They provide clear evidence to support key claims about its practices. True Botanicals's validated claims cover the following areas: Animal welfare, Communities, Efficacy, Ingredient & materials safety, Waste, and Workers.

Last updated 3 September 2026

Show claims Collapse claims

What are True Botanicals's environmental governance claims?

Waste 3
- Partly Recyclable Packaging: Some of True Botanicals's products have packaging that is partly recyclable, with the main component accepted in widespread kerbside collection.
- Upcycled Ingredients: Some of True Botanicals's products contain materials that would otherwise have gone to waste, reused without changing their structure.
- Widely Recyclable Packaging: Some of True Botanicals's products have packaging made of recyclable components, depending on local collection.

What are True Botanicals's social governance claims?

Animal welfare 2
- Cruelty Free International : True Botanicals is certified as having no animal testing by it or its suppliers after a fixed cut-off date.
- PETA Cruelty-Free & Vegan: True Botanicals is certified as not testing on animals, with suppliers agreeing to no animal testing at any stage.
Communities 1
- 1% for the Planet Business: True Botanicals is a member of an organisation that requires it to donate 1% of annual sales to approved environmental groups.
Workers 1
- B Corporation: True Botanicals is certified as meeting minimum requirements for social and environmental performance across 7 impact topics.

What are True Botanicals's quality & performance claims?

Efficacy 1
- Clinically Tested for Efficacy: Some of True Botanicals's beauty products have been through a clinical trial of how well they work, beyond legal and safety tests.
Ingredient & materials safety 2
- EWG VERIFIED™: Some of True Botanicals's products are certified as fully disclosing their ingredients and containing none on a list of unacceptable ingredients.
- MADE SAFE®: Some of True Botanicals's products are certified as having their ingredients screened against a database of known harmful chemicals.

Brand claims

1% for the Planet Business

Verified

To receive the 1% for the Planet mark, a business must donate 1% of its annual revenue to environmental solutions.

Communities

B Corporation

Verified

B Corp has assessed the social and environmental performance, from supply chain and input materials to charitable giving and employee benefits.

Workers

Cruelty Free International

Verified

This provides an assurance that the company’s commitment to helping end testing on animals has met Leaping Bunny’s criteria.

Animal welfare

PETA Cruelty-Free & Vegan

Verified

PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and are headquartered in Virginia, USA.

Animal welfare