U Beauty
Shop This BrandU Beauty has 6 Proof Points
Climate
Waste
Nature 1
Workers
Communities 5
What makes Provenance trustworthy?
Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.
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These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.
What type of brands are on the Directory and how are they listed?
You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.
How do I use the Provenance Directory?
The Provenance Directory is a great place to discover and buy from brands that match your values. You can:
- Use the search bar to find a particular brand and browse its Proof Points
- Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
- Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet
To provide feedback or suggestions on the Provenance Directory, just contact us.
Brand Proof Points
Donates to Charity
In 2020, U Beauty committed to supporting equal justice initiatives.
Communities
Family Owned Business
U Beauty is owned by founding partners Tina Craig & Katie Borghese.
Communities
Leaping Bunny Cruelty Free - CCIC
This provides an assurance that the company has committed to help end testing on animals.
Nature
The Butterfly Mark
The Butterfly Mark was created by Positive Luxury in 2011 to help businesses assess how they are targetting material risks in their industry. The assessment includes the following type of impact: climate, waste, animal welfare, community involvement, and biodiversity.
Communities