.png)
With beauty shoppers increasingly seeking ‘green’ products, sustainability communications have become a must-have for brands. But as the UK’s Competition and Markets Authority (CMA) prepares to publish new guidance around misleading environmental claims, it’s never been more important for beauty brands to ‘get it right’ on sustainability claims.
Join Sarah Brown (Pai Skincare), Jessi Baker (Provenance) and Cecilia Parker Aranha (CMA) for a discussion about how beauty brands can meet growing demand from shoppers and regulators for greater transparency about social and environmental impact. We’ll look practically at how brands must now communicate on key industry topics from packaging recyclability to organic ingredients, carbon and clinical testing.
What you’ll learn:
Hear from:
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Napolina, Arla and Unilever.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
%20(1)%20(2).png)