Validate, automate and amplify your brands' sustainability data
Provenance's data and publishing tools empower multi-brand CPG retailers to manage, de-risk and publish their sustainability data.
Reduce the risk of greenwashing non-compliance
Learn more
Eliminate spreadsheet complexity for you and your brands
Learn more
Leverage sustainability to drive sales
Learn more
Reduce the risk of greenwashing-related fines, lawsuits and reputational damage
Identify and address non-compliant claims
Use our AI-powered greenwash risk assessment tool to identify brand- and product-level sustainability claims which may be putting you at risk of greenwashing.
Equip brands with tailored action plans to remove non-compliant claims, so that you can avoid regulatory fines of up to 4% of global turnover.
Equip brands with tailored action plans to remove non-compliant claims, so that you can avoid regulatory fines of up to 4% of global turnover.
Publish green claims with confidence
Allow your brands to publish claims from the Provenance Framework, a leading global data standard comprised of sustainability claims and certifications.
Stay ahead of evolving regulatory requirements and ensure all claims are accurate, unambiguous and substantiated.
Stay ahead of evolving regulatory requirements and ensure all claims are accurate, unambiguous and substantiated.
Eliminate spreadsheet complexity for you and your brands
Outsource claims validation and management to a trusted third-party
Free up team resource spent managing brands' data with our purpose-built green claims management platform.
Unlock time-savings for brands by enabling them to validate once and publish green claims to multiple retailer channels.
Unlock time-savings for brands by enabling them to validate once and publish green claims to multiple retailer channels.
Access sustainability data for 2.2M products across 10k brands
Instantly expand your sustainability data coverage by accessing the world’s largest database of validated product-level CPG sustainability data.
Easily integrate green claims data directly into your PIM/PLM via the Provenance API.
Easily integrate green claims data directly into your PIM/PLM via the Provenance API.
Leverage sustainability in the customer journey to drive sales
Embed sustainability at every stage of the customer journey, in order to attract, convert and retain more customers.
Use Provenance's sustainability claims data to power product search and filter, PDP page widgets and rich content, sustainability edits, social and email campaigns and loyalty schemes.
Use Provenance's sustainability claims data to power product search and filter, PDP page widgets and rich content, sustainability edits, social and email campaigns and loyalty schemes.
.svg)
How Cult Beauty brands saw a 35% higher purchase rate with Provenance
- Embedding sustainability badges on product pages
- Powering credible impact-focused search filters
- Consistent proof-backed claims at point of sale
Data insights
Inform your strategy with tailored insights
Understand which sustainability issues your customers care about most, based on customer engagement data.
Inform sustainability strategy, buying decisions and marketing messaging based on tailored insights.
Inform sustainability strategy, buying decisions and marketing messaging based on tailored insights.