Boucleme has 8 Proof Points

Climate Waste 2 Nature 2 Workers Communities 4

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


Bouclème Curl Cleanser 300ml

Bouclème Hydrating Hair Cleanser 300ml

Bouclème Curl Conditioner 300ml

Bouclème Curl Defining Gel 300ml

Bouclème Curl Cream 300ml

Bouclème Curl Towel

Bouclème Curl Defining Gel 100ml

Bouclème Intensive Moisture Treatment 250ml

Bouclème Revive 5 Hair Oil

Bouclème Curl Conditioner 100ml

Bouclème Curl Cleanser 100ml

Bouclème Super Hold Styler 250ml

Bouclème Scalp Exfoliating Shampoo 250ml

Bouclème Scalp Massager

Bouclème Toning Drops 30ml

Bouclème Root Refresh 200ml

Bouclème Dry Scalp Serum 30ml

Bouclème Foam to Dry Shampoo 100ml

Bouclème Protein Booster 30ml

Bouclème Seal and Shield Conditioner 300ml

Bouclème Seal and Shield Styling Gel 300ml

Boucleme Seal and Shield Curl Cream 300ml

Boucleme Super Volumising Foam 200ml

Fragrance Free Curl Defining Gel 300ml

Fragrance Free Curl Cream 300ml

Fragrance Free Curl Conditioner 300ml

Fragrance Free Curl Cleanser 300ml