Brand claims
1% for the Planet
To receive the 1% for the Planet mark, a business must donate 1% of its annual revenue to environmental solutions.
Communities
B Corporation
B Corp has assessed the social and environmental performance, from supply chain and input materials to charitable giving and employee benefits.
Workers
Donates to Charity
Krave Beauty donates 1% of their website purchases to Women’s Earth Alliance.
Communities
Female-Led Business
Krave Beauty is owned by Liah Yoo.
Communities
Person of Colour-Led Business
Krave Beauty is owned by Liah Yoo.
Communities
PETA Cruelty-Free
PETA is an animal rights organisation founded in 1980 by Ingrid Newkirk & Alex Pacheco and is headquartered in Virginia, USA. PETA's certification body sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household-cleaning products.
Nature
PETA Cruelty-Free & Vegan
PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and are headquartered in Virginia, USA.
Nature
Products
21 products
Krave Beauty
KraveBeauty Great Barrier Relief Serum 45ml
PETA Cruelty-Free & Vegan
Krave Beauty
KraveBeauty Great Barrier Relief Serum 100ml
PETA Cruelty-Free & Vegan
Krave Beauty
Krave Beauty Oat So Simple Water Cream Refill Pouch 200ml
PETA Cruelty-Free & Vegan
What makes Provenance trustworthy?
Claims are independently verified
Each claim on a brand profile is reviewed against credible evidence by independent assessors before it is published.
Our Standards are public
Provenance publishes the standards used to assess every claim so anyone can audit what "validated" means.
Brands are only listed when proof of their claims exist
A brand profile only goes live once Provenance holds evidence supporting at least one validated claim.
The claims on this profile have been independently validated by Provenance using publicly available certification data.