The Ordinary
The Ordinary

The Ordinary

London, United Kingdom

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The Ordinary has 6 Proof Points

Climate Waste 2 Nature 3 Workers Communities 1

What makes Provenance trustworthy?

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These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

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  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

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Brand Proof Points

Product Proof Points


Mineral UV Filters SPF 15 with Antioxidants

Vitamin C Suspension 30% in Silicone

Vitamin C Suspension 23% + HA Spheres 2%

Squalane Cleanser

Salicylic Acid 2% Masque

Retinol 1% in Squalane

Retinol 0.5% in Squalane

Retinol 0.2% in Squalane

Resveratrol 3% + Ferulic Acid 3%

Pycnogenol 5%

Niacinamide Powder

Niacinamide 10% + Zinc 1%

Natural Moisturizing Factors + HA

Multi-Peptide Serum For Hair Density

Matrixyl 10% + HA

Marine Hyaluronics

Mandelic Acid 10% + HA

Lactic Acid 5% + HA

Lactic Acid 10% + HA

Hyaluronic Acid 2% + B5

High-Spreadability Fluid Primer

High Adherence Silicone Primer

Granactive Retinoid 5% in Squalane

Granactive Retinoid 2% in Squalane

Glycolic Acid 7% Toning Solution

EUK 134 0.1%

Ethylated Ascorbic Acid 15% Solution


Caffeine Solution 5% + EGCG

Azelaic Acid Suspension 10%

Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F

Ascorbyl Glucoside Solution 12%

Ascorbic Acid 8% + Alpha Arbutin 2%

Argireline Solution 10%

Alpha Arbutin 2% + HA

AHA 30% + BHA 2% Peeling Solution

100% Plant-Derived Squalane

100% Organic Virgin Chia Seed Oil

100% Organic Sea-Buckthorn Fruit Oil

100% Organic Cold-Pressed Rose Hip Seed Oil

100% Organic Cold-Pressed Moroccan Argan Oil

100% Organic Cold-Pressed Borage Seed Oil

100% L-Ascorbic Acid Powder

100% Cold-Pressed Virgin Marula Oil

'Buffet' + Copper Peptides 1%


Minerals UV Filters SPF 30 with Antioxidants

The Daily Set

Supersize Squalane Cleanser

Supersize Niacinamide 10% + Zinc 1%