KraveBeauty
KraveBeauty

KraveBeauty

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Krave Beauty has 9 Proof Points

Climate Waste 2 Nature 1 Workers 1 Communities 5

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.

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These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

1% for the Planet

 Evidenced
To receive the 1% for the Planet mark, a business must donate 1% of its annual revenue to environmental solutions.
Communities

B Corporation

 Verified
B Corp has assessed the social and environmental performance, from supply chain and input materials to charitable giving and employee benefits.
Workers

Donates to Charity

 Evidenced
Krave Beauty donates 1% of their website purchases to Women’s Earth Alliance.
Communities

Female-Led Business

 Evidenced
Krave Beauty is owned by Liah Yoo.
Communities

Person of Colour-Led Business

 Evidenced
Krave Beauty is owned by Liah Yoo.
Communities

PETA Cruelty-Free & Vegan

 Verified
PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and are headquartered in Virginia, USA.
Nature

Product Proof Points

  • Matcha Hemp Hydrating Cleanser

  • Great Barrier Relief

  • Oat So Simple Water Cream

  • Kale-Lalu-Yaha

  • Makeup Re-Wined

  • Oil La La

  • Great Barrier Relief 100ml

  • Plumptuous Lip Jelly - Iced Persimmon

  • Plumptuous Lip Jelly - Guava Blush

  • Plumptuous Lip Jelly - Cherry Cola