KraveBeauty

Profile Summary

Krave Beauty is a brand with products in the Beauty and Skincare categories. It has 9 proof points on Provenance. Its validated commitments are in the following areas: Community impact, Nature and animal welfare, Packaging and waste and Worker welfare.

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Community impact

Diverse ownership or leadership: Female-Led Business and Person of Colour-Led Business
Independent expert testing: Clinically Tested
Documented charitable giving: 1% for the Planet Business and Donates to Charity

Nature and animal welfare

Cruelty-free: PETA Cruelty-Free & Vegan

Packaging and waste

Recycled, recyclable, or compostable packaging: Partly Recycled Packaging
Additional waste commitments: Upcycled Ingredients

Worker welfare

Additional workers commitments: B Corporation

Brand claims

1% for the Planet Business

Verified

To receive the 1% for the Planet mark, a business must donate 1% of its annual revenue to environmental solutions.

Communities

B Corporation

Verified

B Corp has assessed the social and environmental performance, from supply chain and input materials to charitable giving and employee benefits.

Workers

Donates to Charity

Evidenced

Krave Beauty donates 1% of their website purchases to Women’s Earth Alliance.

Communities

Female-Led Business

Evidenced

Krave Beauty is owned by Liah Yoo.

Communities

Person of Colour-Led Business

Evidenced

Krave Beauty is owned by Liah Yoo.

Communities

PETA Cruelty-Free & Vegan

Verified

PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and are headquartered in Virginia, USA.

Nature