Find Products That Match Your Values

Diversity-Led Products

Brands where ownership or leadership meets defined diversity criteria. Covers businesses led or owned by people of colour, women, Black founders, LGBTQIA+ individuals, or Aboriginal and Torres Strait Islander people. Brands qualify through certification (Supply Nation Certified for Indigenous Australian-owned businesses) or through documented evidence of ownership and leadership composition reviewed by Provenance. Claims covered: Person of Colour Led Business, Black Led Business, Female Led Business, Person of Colour Owned Business, Black Owned Business, Female Owned Business, LGBTQIA+-Led Business, Supply Nation Certified. Each listing shows the specific ownership or leadership claim. Claims are reviewed biennially by Provenance, and brands are required to disclose any changes to ownership or leadership structure between reviews.