Provenance empowers citizens to choose products that match their values

Our aim is that one day every great product will come with Provenance: accessible, trustworthy information about its impact.

We create positive change for people and planet

For Brands

We help brands win more conscious shoppers by enabling them to share their positive impact where it counts, in a compelling, trustworthy way.

For Retailers

We enable retailers to differentiate, meet fast-moving ESG standards and more easily manage sustainability claims across their portfolio.

For Shoppers

We empower citizens to cut through the greenwash and find brands and products that truly align with their values.

Our founder's story

"Provenance began out of a personal frustration for how little we know about the things we buy." Jessi Baker, Founder & CEO

Accountable to an independent sustainability council

Brands aren’t best placed to mark their own homework, and Provenance is no different. To make sure we always act in the interests of people and the planet as we grow, we’ve made ourselves accountable to an independent group of field experts who we meet quarterly.

Learn more about the Provenance Integrity Council

Integrity Council
Certified BCorp

Certified B Corp and a social enterprise

At Provenance, we believe that a company’s purpose must go beyond shareholder profits. As a proud social enterprise and B Corp, we are committed to making business a force for good.

See our B Corp Impact Score

Provenance Team

An ambitious team with a shared purpose

View Careers

Meet our leadership team

Jessi Baker

Jessi Baker

Founder and CEO

Phil Verey

Phil Verey

Managing Director

Astrid Chang

Astrid Chang

Chief Financial Officer

Alex Rahin

Alex Rahin

Chief Product & Technology Officer

Working CapitalThe Omidyar GroupNordic EyeDigital Currency GroupUNDPunreasonableHorizon EuropeCE100Innovate UKWorld Benchmarking Alliance
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Eco-conscious Shoppers