Our aim is that one day every great product will come with Provenance: accessible, trustworthy information about its impact.
We help brands win more conscious shoppers by enabling them to share their positive impact where it counts, in a compelling, trustworthy way.
We enable retailers to differentiate, meet fast-moving ESG standards and more easily manage sustainability claims across their portfolio.
We empower citizens to cut through the greenwash and find brands and products that truly align with their values.
"Provenance began out of a personal frustration for how little we know about the things we buy." Jessi Baker, Founder & CEO
Brands aren’t best placed to mark their own homework, and Provenance is no different. To make sure we always act in the interests of people and the planet as we grow, we’ve made ourselves accountable to an independent group of field experts who we meet quarterly.
Learn more about the Provenance Integrity Council
At Provenance, we believe that a company’s purpose must go beyond shareholder profits. As a proud social enterprise and B Corp, we are committed to making business a force for good.
See our B Corp Impact Score
Founder and CEO
Chief Financial Officer
Chief Product & Technology Officer