Provenance helps people find products they can trust

Our mission

Empower 1 billion people to find and choose products they trust

How people shop is changing. Customers now ask AI to find the right products, and AI recommends based on data it can trust. Marketing copy doesn't qualify. Most product claims still sit in PDFs and supplier portals, unable to reach the moment they matter. Provenance turns those claims into proof. Every one independently validated, structured for AI to cite, and distributed wherever shoppers and AI decide what to buy. People find products that are what they say they are, and brands and retailers with evidence behind their claims get chosen more often.

Accountable to an independent integrity council

Brands aren't best placed to mark their own homework, and Provenance is no different. Our Integrity Council is an independent advisory panel of standards experts who review and challenge our claims criteria, keeping them credible, current, and aligned with regulation. They meet quarterly to make sure the proof we publish holds up.

Learn more about the Provenance Integrity Council

Certified B Corp and a social enterprise

As a B Corp and a social enterprise, we're held to the same standards of accountability, transparency and independent validation we ask brands and retailers to meet. Being independently accountable is who we are, and how we operate.

See our B Corp Impact Score