Provenance powers sustainable choices at checkout

Provenance empowers customers to cut through the greenwash and make informed choices, to accelerate the sustainability transition.

Accountable to an independent sustainability council

Brands aren’t best placed to mark their own homework, and Provenance is no different. To make sure we always act in the interests of people and the planet as we grow, we’ve made ourselves accountable to an independent group of field experts who we meet quarterly.

Certified BCorp

Certified B Corp and a social enterprise

At Provenance, we believe that a company’s purpose must go beyond shareholder profits. As a proud social enterprise and B Corp, we are committed to making business a force for good.

An ambitious team with a purpose

Meet our leadership team

Jessi Baker
Founder and CEO
Phil Verey
Managing Director
Astrid Chang
Chief Financial Officer
Alex Rahin
Chief Product & Technology Officer
Working CapitalThe Omidyar GroupNordic EyeDigital Currency GroupUNDPunreasonableHorizon EuropeInnovate UKWorld Benchmarking AllianceCE100

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