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Case Studies

Over 200 retailers and producers in the food and drinks industry use our software service to help prove the provenance of their products. Explore our featured success stories below, or sign up here to get started for free.

Made in Newlyn, United Kingdom by Newlyn Fish Company

Taking the lead by opening up on first mile progress

Napolina has been tackling illegal labour in their Italian tomato supply chain for many years. With increased media attention, they are now using Provenance to communicate on their progress and take the lead in their category.

Building trust in sourcing across a product range

Princes knew they could better use their fish traceability data to prove their responsible sourcing. Using Provenance, they now offer a customer-facing transparency experience across their product range online and in-store.

Launching a brand with a new level of ingredient transparency

Marleybones wants to show customers that they can trust what ingredients go into their pet food. Working with Provenance, they mapped out their full supply chain to launch with a blockchain transparency experience off-pack and on their website.

Leading the beauty industry with groundbreaking transparency in retail

Brands across Cult Beauty’s online store are using Provenance to bring proven product information to shoppers, helping to drive differentiation, engagement and loyalty for both the brands and the retailer.

Communicating a sustainability story in a trustworthy way

Well-placed with their sustainability strategy already, we worked with Anchor to bring their impact efforts directly to shoppers through an on-pack activation showing proven results.

Proving sustainability in a new platform for fashion buyers

Haikure worked with Provenance to make sustainability core to their new B2B platform. This is helping them differentiate to fashion buyers by showing the impact of their supply chain.

Launching a product designed for a circular economy

Dutch brand Royal Auping has partnered with DSM-Niaga to create a fully recyclable mattress. Working with Provenance they have created a Product Passport showing material transparency and helping them launch in the market with circularity as a differentiator.

Piloting a new, 100% transparent direct-to-consumer brand

Bringing the world’s first fully-recyclable carpet product to market with a pioneering brand that enables a whole new level of customer trust. Innovation venture DSM-Niaga experimented with a 100% transparent direct-to-consumer brand, Canary, to introduce its recyclable carpet to the market. The Provenance platform helped to enable transparency at every step by proving and communicating the materials, processes and impact to deliver end-to-end, real-time traceability to customers.

Setting a new standard for transparency in coffee

What does it mean to be a fairly-traded, organic commodity? For Bridgehead, who were one of the first certified-organic coffee brands in Canada – certification was no longer good enough. They wanted to open up information which allows their customers to connect to the small-scale producers and sustainable-farming practices behind their premium coffee.

Driving engagement by proving authenticity and artisanship in retail

As a champion of the city’s culture, Born Comerç’s iconic stores want to grow sales and secure their premium positioning. To do so, they’re leveraging technology to communicate their values and increase the visibility of their practices for international shoppers to see at point-of-sale.

Leveraging new technologies to fund fair, sustainable smallholder farming

Provenance is working with Unilever, Sainsbury’s and a consortium of banks, NGOs and technology startups to drive change for small-scale farmers. Together, we have created the Trado blueprint: a new, inclusive model that aims to enable investment in sustainable smallholder farming in the developing world without brands injecting more money into the system.

Increasing transparency in fashion with blockchain

Tracking the journey of raw material through the supply chain, this collaboration between fashion designer Martine Jarlgaard and Provenance highlights the role of blockchain technology in increasing transparency and substantiating claims in the fashion industry.

Increasing sales conversion by sharing social impact on e-commerce

Can impact stories help improve engagement online and ultimately increase online conversion? Fuchsia Shoes use the Provenance platform to share their social impact with online shoppers. Resulting in higher online engagement and increased e-commerce conversion.

Engaging directly with supermarket shoppers through on-pack transparency

With the Provenance platform, Pontino, an artisan Italian bakery, shared the process behind making their bread directly with supermarket shoppers, all in a mobile-friendly experience. This enabled Pontino to develop loyalty and differentiate their latest premium loaf against lower-priced options.

Communicating a sustainable fashion story in-store

How can a small fashion brand built on sustainability and ethical practices bring that impact story to shoppers? Innovative designer Martina Spetlova used the Provenance platform to easily turn her story into a mobile in-store experience.

Setting a new standard for trust in food retail

Our work with The Co-op takes “source to shelf” to the next level, using real-time data to prove the journey and credentials of fresh produce.

Tracking proven sustainability claims through global supply chains

Taking traceability solutions to the next level, Provenance enables a robust digital proof for sustainably-sourced and slavery-free products. We worked with over 12 Pole and Line certified producers in SE Asia to track fish through the supply chain for UK, Japanese and US markets.

Empowering small, independent food brands with digital transparency tools

Provenance benefits small businesses - both producers and retailers. Read how our platform has enabled a farmers’ cooperative in the USA to provide their customers with full traceability on the products they buy.

A digital future for certification

It’s time to increase the integrity and interactivity of certifications. Provenance and Soil Association Organic are working together to reinforce the value of certification, bringing an interactive version of the organic mark to the supply chain and the point of sale.

Proof of fair payment on the blockchain

Provenance technology supports fair trading in the digital age. Working in an international coconut supply chain, our software was extended to create a system that proves the exact living wage payment for product batches.

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