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Thought Leadership

Beware the greenwash trap: 3 sustainability marketing tips for beauty brands

Thought Leadership

Beauty shoppers are rightly on the lookout for greenwashing. Here's how to get it right when sharing your product sustainability credentials.

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6 key learnings from our ‘Greenwashing in Beauty’ webinar

Webinar: Greenwashing in beauty – what the latest regulation means for brands

What does the CMA’s latest guidance on ‘green’ claims mean for marketers?

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Hey beauty, it’s time to lift the lid on ingredients and impact

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Why ‘impact proof’ will eat brand purpose for breakfast in 2021

Can blockchain solve the beauty industry’s trust issues?

Provenance wins 'Green Retail' award at Douglas Beauty Futures pitch

Provenance launches shopper guide with Sustainable Beauty Coalition

Harper’s Bazaar features Provenance in 2022 trends piece

Provenance & Cult Beauty win Marie Claire Sustainability Award

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Trado: New technologies to fund fairer, more transparent supply chains

We're hiring a Managing Director!

We're hiring a Customer Success Lead!

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How not to commit to ‘Net Zero’: 5 common carbon strategy mistakes

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How to build a sustainable brand: 5 learnings from The Grocer Conference

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How Provenance's Transparency Framework helps beauty brands communicate product impact

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5 key themes at Edie’s Sustainability Leaders Forum 2021

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4 transparency takeaways from The Grocer’s 2021 Trends Report

Cult Beauty x Provenance Webinar: ‘Up close on the future of sustainable beauty’

Transparency wins top spot from Innova’s 2021 food & drink market trendspotting

Leading brands are growing brand value with Provenance

Anchor is building customer trust with honest impact claims

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Napolina is protecting long-term brand value with proof-backed communications

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