Video training course

The Marketer's Guide to Sustainability

Enroll in our 6-part on-demand series to gain the confidence to communicate your businesses' sustainability efforts without the risk of greenwash.

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Learn from experts from leading global organisations

Who's it for?

Marketing, brand and e-commerce professionals in consumer goods brands

What you'll learn

  • Get on top of key consumer sustainability concepts and strategies, from packaging and carbon to the treatment of workers.
  • Understand how to communicate your environmental and social initiatives without risking greenwashing
  • Learn directly from 6 world-leading organisations, from Fairtrade to 1% For the Planet.

Course content

1. 'Packaging sustainability and green claims' with WRAP

45mins

Topic

Learn how to share your brand's sustainable waste management practices and waste claims from climate charity WRAP.

Speakers

Jayne Paramor

Strategic Technical Manager - Plastics, WRAP

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2. 'What is greenwashing?' with The Competition & Markets Authority

45mins

Topic

Unravel the complexities and nuances of greenwashing to ensure your marketing messages are authentic and genuinely sustainable.

Speakers

Cecilia Parker Aranha

Director of Consumer Protection, Competitions & Markets Authority (CMA)

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3. 'Sharing natural and organic claims' with Soil Association

45mins

Topic

Learn how to talk about natural and organic claims and certifications from leading certifiers, Soil Association Certification.

Speakers

Niamh Noone

Senior Marketing Manager, Soil Association Certification

Paige Tracey

Business Development Manager, Soil Association

4. 'How to talk about carbon' with the Carbon Trust

45mins

Topic

Understand the significance of tackling climate change and how your marketing efforts can drive positive climate action.

Speakers

John Newton

Director, Resourcing & Delivery, Carbon Trust

Anna McShane

Partner Marketing Manager, Carbon Trust

5. 'Communicating purpose' with 1% For The Planet

45mins

Topic

Explore ways to engage with and uplift local communities, fostering a sense of purpose and social responsibility with 1% for the Planet.

Speakers

Jaclyn McCarthy

Director of Brand & Marketing, 1% for the Planet

Kiera Murphy

Account Manager, 1% for the Planet

6. 'Talking about farmers, workers and fairer pay' with Fairtrade Foundation

45mins

Topic

Empower your business to support fair labour practices and create a positive impact on workers' lives.

Speakers

Rachelle Arpin

Senior Partnership Development Manager, Fairtrade Foundation

Hannah Dunne

Sustainable Sourcing Manager, Fairtrade Foundation

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Showcase your knowledge with the LinkedIn certification

Watch all 6 lessons and score 65% or above on our short quiz, and you can publish the course's very own LinkedIn certification to your profile.

Praise for The Marketer's Guide to Sustainability

"The quality of the speakers and information was fantastic – I’ve taken so many notes! I strongly recommend this series for anyone looking to gain confidence in sustainability marketing."

Márcia Mourão

Sustainability & Operations Manager, Emma Lewisham

This webinar series is such a crucial resource for today’s brands – if you want to leverage your sustainability initiatives in your marketing whilst avoiding all of the many possible pitfalls, these episodes offer real practical help.”

Isabella De Filippis

Sustainability Specialist, MECCA Brands

Join 1000+ marketers who've already taken the course

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