Built to industry standards, use Provenance technology to verify and show fact-checked sustainability information in a way that beauty shoppers understand and love.
Publish sustainability claims that stand up to anti-greenwash scrutiny.
Give shoppers every reason to find and buy from sustainable brands.
Visibly make sustainability part of your brand’s marketing and ethos.
Learn and adapt using real-time data from shopper interactions with claims.
“By checking the facts with Provenance, Tropic shoppers can truly understand the impact of their purchases and buy with confidence. As a brand, we’re saving a lot of time and energy by managing 300+ sustainability claims on 160+ products conveniently in one place."
“Provenance makes it really easy for shoppers to make a good choice. Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring.”
Founder, Pai Skincare
Visit the Framework to understand which claims you can make and how to make them.
Upload the relevant documents to support each claim you make for our team to review
(Average time: 45 minutes)
Once approved, we'll publish your Proof Points across your chosen channels, ready for shoppers.
Still have questions about getting started with Provenance?
Speak with our team to learn more
"As a brand, we’re saving a lot of time and energy by managing 300+ sustainability claims on 160+ products conveniently in one place."Read the case study
"Consumers expect and deserve transparency, and Provenance elegantly provides that for a wide variety of sustainability and ethical business practice Proof Points."Read the case study
"Provenance and Beauty Heroes are helping to provide shoppers with evidence behind every claim, and we're thrilled to be a part of it!"Read the case study
"As consumers increasingly value transparency at scale, brands can take positive action through this tool to stay relevant and ultimately reap the commercial rewards."Read the case study
“Provenance makes it really easy for shoppers to make a good choice. Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring.”Read the case study
“We are always looking for ways to empower our customers by providing the information they need. Provenance provides next-generation proof-point transparency, allowing consumers to do their due diligence around brand claims.”Read the case study
"With Provenance, we are helping brands communicate their sustainability efforts in a compelling way to our global community of beauty lovers."
Managing Director, Cult Beauty