The risk-free way for beauty brands to talk about sustainability

Built to industry standards, use Provenance technology to verify and show fact-checked sustainability information in a way that beauty shoppers understand and love.

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Trusted by 200 leading brands and retailers

Transparent sustainability information for beauty shoppers

“Provenance began out of a personal frustration for how little we know about the things we buy.”

Jessi Baker
Founder and CEO

79%

of beauty and wellness shoppers have difficulty trusting brands’ sustainability claims.

Source: Provenance, 2022

90%

of shoppers consider sustainability when buying beauty and wellness products.

Source:
Provenance, 2022

27%

increase in add-to-cart among Cult Beauty shoppers who clicked on a Proof Point.

Source: Cult Beauty/Provenance

Why communicate impact with Provenance?

Build trust with proof-backed communications

Proudly make risk-free claims

Publish sustainability claims that stand up to anti-greenwash scrutiny.

Build trust with proof-backed communications

Get sold on sustainability

Give shoppers every reason to find and buy from sustainable brands.

Build trust with proof-backed communications

Grow brand trust and loyalty

Visibly make sustainability part of your brand’s marketing and ethos.

Build trust with proof-backed communications

Track shopper engagement

Learn and adapt using real-time data from shopper interactions with claims.

“By checking the facts with Provenance, Tropic shoppers can truly understand the impact of their purchases and buy with confidence. As a brand, we’re saving a lot of time and energy by managing 300+ sustainability claims on 160+ products conveniently in one place."

Susie Ma
Founder & Managing Director, Tropic
Pai Skincare

Learn how Pai Skincare builds brand trust by making 300+ sustainability claims across 55 products

“Provenance makes it really easy for shoppers to make a good choice. Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring.”

Sarah Brown

Founder, Pai Skincare

Read case study

It’s easy to get started

Identify your sustainability claims

Visit the Framework to understand which claims you can make and how to make them.

Gather and submit your evidence

Upload the relevant documents to support each claim you make for our team to review

(Average time: 45 minutes)

Generate Proof Points for your brand and products

Once approved, we'll publish your Proof Points across your chosen channels, ready for shoppers.

Still have questions about getting started with Provenance?
Speak with our team to learn more

What our customers say about partnering with Provenance

"As a brand, we’re saving a lot of time and energy by managing 300+ sustainability claims on 160+ products conveniently in one place."

Read the case study
Susie Ma
Founder & Managing Director

"Consumers expect and deserve transparency, and Provenance elegantly provides that for a wide variety of sustainability and ethical business practice Proof Points."

Read the case study
Jeannie Jarnot
Founder, Beauty Heroes

"Provenance and Beauty Heroes are helping to provide shoppers with evidence behind every claim, and we're thrilled to be a part of it!"

Read the case study
Graydon Moffat
Founder and CEO, Graydon Skincare

"As consumers increasingly value transparency at scale, brands can take positive action through this tool to stay relevant and ultimately reap the commercial rewards."

Read the case study
Alicia Hickey
Head of Sustainability, Cult Beauty

“Provenance makes it really easy for shoppers to make a good choice. Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring.”

Read the case study
Sarah Brown
Founder, Pai Skincare

“We are always looking for ways to empower our customers by providing the information they need. Provenance provides next-generation proof-point transparency, allowing consumers to do their due diligence around brand claims.”

Read the case study
Alexia Inge
Former Co-founder & Co-CEO, Cult Beauty

Discover how 110+ brands drove 41% higher add-to-cart rates on Cult Beauty with Provenance

"With Provenance, we are helping brands communicate their sustainability efforts in a compelling way to our global community of beauty lovers."‍‍

Francesca Elliott

Managing Director, Cult Beauty

Read case study
Cult Beauty
Caudalie

Caudalie is differentiating with always-on sustainability touch points

"Provenance helps us to really communicate everything we're doing to our retailer customers."

Alice Langston

Marketing Manager, Caudaile

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Turn positive social and environmental impact into brand value

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