The risk-free way for beauty brands to talk about sustainability
Built to industry standards, use Provenance technology to verify and show fact-checked sustainability information in a way that beauty shoppers understand and love.
Trusted by 200 leading brands and retailers
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Transparent sustainability information for beauty shoppers
“Provenance began out of a personal frustration for how little we know about the things we buy.”
Why communicate impact with Provenance?
Proudly make risk-free claims
Publish sustainability claims that stand up to anti-greenwash scrutiny.
Get sold on sustainability
Give shoppers every reason to find and buy from sustainable brands.
Grow brand trust and loyalty
Visibly make sustainability part of your brand’s marketing and ethos.
Track shopper engagement
Learn and adapt using real-time data from shopper interactions with claims.
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Learn how Pai Skincare builds brand trust by making 300+ sustainability claims across 55 products
“Provenance makes it really easy for shoppers to make a good choice. Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring.”
Sarah Brown
Founder, Pai Skincare
It’s easy to get started
Identify your sustainability claims
Visit the Framework to understand which claims you can make and how to make them.
Gather and submit your evidence
Upload the relevant documents to support each claim you make for our team to review
(Average time: 45 minutes)
Generate Proof Points for your brand and products
Once approved, we'll publish your Proof Points across your chosen channels, ready for shoppers.
Still have questions about getting started with Provenance?
Speak with our team to learn more
What our customers say about partnering with Provenance
"As a brand, we’re saving a lot of time and energy by managing 300+ sustainability claims on 160+ products conveniently in one place."
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"Consumers expect and deserve transparency, and Provenance elegantly provides that for a wide variety of sustainability and ethical business practice Proof Points."
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"Provenance and Beauty Heroes are helping to provide shoppers with evidence behind every claim, and we're thrilled to be a part of it!"
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"As consumers increasingly value transparency at scale, brands can take positive action through this tool to stay relevant and ultimately reap the commercial rewards."
Read the case study“Provenance makes it really easy for shoppers to make a good choice. Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring.”
Read the case study“We are always looking for ways to empower our customers by providing the information they need. Provenance provides next-generation proof-point transparency, allowing consumers to do their due diligence around brand claims.”
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Discover how 110+ brands drove 41% higher add-to-cart rates on Cult Beauty with Provenance
"With Provenance, we are helping brands communicate their sustainability efforts in a compelling way to our global community of beauty lovers."
Francesca Elliott
Managing Director, Cult Beauty
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Caudalie is differentiating with always-on sustainability touch points
"Provenance helps us to really communicate everything we're doing to our retailer customers."
Alice Langston
Marketing Manager, Caudaile
Explore Provenance's latest beauty news and insights
Turn positive social and environmental impact into brand value
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