Built to industry standards, use Provenance technology to verify and show fact-checked sustainability information in a way that beauty shoppers understand and love.
Publish sustainability claims that stand up to anti-greenwash scrutiny.
Give shoppers every reason to find and buy from sustainable brands.
Visibly make sustainability part of your brand’s marketing and ethos.
Learn and adapt using real-time data from shopper interactions with claims.
“Provenance makes it really easy for shoppers to make a good choice. Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring.”
Sarah Brown
Founder, Pai Skincare
Visit the Framework to understand which claims you can make and how to make them.
Upload the relevant documents to support each claim you make for our team to review
(Average time: 45 minutes)
Once approved, we'll publish your Proof Points across your chosen channels, ready for shoppers.
Still have questions about getting started with Provenance?
Speak with our team to learn more
"With Provenance, we are helping brands communicate their sustainability efforts in a compelling way to our global community of beauty lovers."
Francesca Elliott
Managing Director, Cult Beauty
"Provenance helps us to really communicate everything we're doing to our retailer customers."
Alice Langston
Marketing Manager, Caudaile