‘Clean’ beauty and beyond: How to stand out through transparency in 2020
Watch a webinar with Provenance and fast-growing brand MARA to learn how your brand can pioneer new standards in the industry.
Find out how we did this on Cult Beauty with more than 25 brands including REN, Vinter’s Daughter, Pai, Oskia.
Rise above the noise in 2020
In the past decade, many beauty brands have claimed to go ‘clean’. But the term is not only vague and misleading – it’s simply not enough.
With the climate and social crisis bringing to light issues from packaging waste to the impact of sourcing ingredients – brands need to go beyond the ‘clean’ trend.
Find out below what you need to be focusing on this year.
Pioneering groundbreaking transparency in beauty retail
See how 25+ brands in Cult Beauty’s online store are using Provenance to bring proven product information to shoppers – helping to drive differentiation, engagement and loyalty for both the brands and the retailer.
How to choose between sustainable packaging options
Shoppers now expect beauty brands to offer environmentally-friendly packaging, but choosing between all the options can be overwhelming.
Here we’ll show you how best to navigate the right approach for your brand.
Communicate clear standards for your vegan products
With more and more beauty brands marketing their products as ‘vegan’, we have developed a ‘Proof Point’ allowing you to clearly communicate which standards you meet.
Learn about the key issues with vegan claims and how our Proof Point can help build shopper trust at key activation points.
Ensure the integrity of your clinically tested claims
Although many products claim to be clinically tested there remains a lack of transparency around what this actually means. This leaves shoppers confused and brands vulnerable to accusations of false advertising.
See how our ‘Proof Point’ allows you to be open about the standards and evidence to support your claim.
Join one of our virtual talks
We’re holding a series of Q&As, livestreams and online meet-ups to talk about the most impactful issues in beauty. Sign up to get updates on upcoming talks.
We’re a friendly team based in London,
so let us know if you’d like to chat.