A Platform for Business
91% of business leaders believe that transparency builds trust. Provenance makes it easy for your business to bring trustworthy information to the point of sale, helping you to build brand trust now and into the future.
Source: The Consumer Goods Forum & Futerra Report, 2018
Made in Devon, United Kingdom by Eversfield Organic
Transparency Framework
Make transparency a competitive advantage
Provenance has developed a structured suite of ‘claims’ – a statement you can make about your business or products. We call it the transparency framework.
The claims link to third-party data sources to enable proofs via our Trust Engine.
Trust Engine
Prove what’s great about your brand and products
With our Trust Engine you can verify your business and supplier connections for greater supply chain integrity. You can also turn your certifications into data-backed marks for your customers to review.
Other claims can be substantiated with data that is gathered from across the supply chain.
This then is submitted to the blockchain to be stored in an immutable, unduplicatable format.
Communication Tools
Engage your customers online and in store
The Provenance publishing suite enables you to easily share your transparency story directly with customers.
Whether it be via publishing it in your website, as a standalone URL, or as ‘cards’ to use across social channels, content is optimised for any device or platform and can be tailored for all points of your customer journey.
Passports
Verify authenticity
Create a digital version of your product through Provenance and link to it via a secure tag, e.g. an NFC tag or DNA fingerprint.
This digital record of authenticity can be transferred at point of sale to the new owner to maintain the product’s provenance and value.
Tracking
Show the journey of every batch
Provenance enables you to share honest stories and data-backed claims about your business and products in a trustworthy way. You can take that further by showing the traceability of each batch or item through our tracking tool. This creates a timelined supply chain with product data unique to each batch.
The Benefits
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Trust
From TripAdvisor to Amazon ratings – we are familiar with technology as a broker for trust. We use tech and third-party data all along the supply chain to create trust in your claims.
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Collaboration
Our platform enables collaboration between producers, brands, retailers and end customers – gathering the story throughout the chain.
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Verified
Store evidence and confirmed information in a blockchain. Easily show that your claims and product journeys are true and supported in a secure, auditable format.
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Loyalty
Create meaningful relationships with customers who share your values and appreciate what you make and do. Discover what matters the most to them.
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Authenticity
Use a Provenance passport to authenticate key product information, demonstrating true quality and tackling counterfeits or false claims from others.
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Integration
We make it easy to bring Provenance to your brand ecosystem, reinforcing your online presence and bringing a digital dimension to your physical product labels.
Provenance is for makers and sellers
Whether you’re a farmer, manufacturer, brand or independent store owner, we help open up the supply chain for your customers to appreciate the quality of your products.
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1. Sign up to request a membership and start to explore the platform, inviting product collaborators
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2. Once access is confirmed, connect business or product information such as certifications, awards and proven claims
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3. Share your transparency journey through your own website and social channels as well as retailers to showcase what makes you great
