A Platform for Business

91% of business leaders believe that transparency builds trust. Provenance makes it easy for your business to bring trustworthy information to the point of sale, helping you to build brand trust now and into the future.

Source: The Consumer Goods Forum & Futerra Report, 2018

Made in Devon, United Kingdom by Eversfield Organic

Transparency Framework

Make transparency a competitive advantage

Provenance has developed a structured suite of ‘claims’ – a statement you can make about your business or products. We call it the transparency framework.

The claims link to third-party data sources to enable proofs via our Trust Engine.

Trust Engine

Prove what’s great about your brand and products

With our Trust Engine you can verify your business and supplier connections for greater supply chain integrity. You can also turn your certifications into data-backed marks for your customers to review.

Other claims can be substantiated with data that is gathered from across the supply chain.

This then is submitted to the blockchain to be stored in an immutable, unduplicatable format.

Communication Tools

Engage your customers online and in store

The Provenance publishing suite enables you to easily share your transparency story directly with customers.

Whether it be via publishing it in your website, as a standalone URL, or as ‘cards’ to use across social channels, content is optimised for any device or platform and can be tailored for all points of your customer journey.

Passports

Verify authenticity

Create a digital version of your product through Provenance and link to it via a secure tag, e.g. an NFC tag or DNA fingerprint.

This digital record of authenticity can be transferred at point of sale to the new owner to maintain the product’s provenance and value.

Tracking

Show the journey of every batch

Provenance enables you to share honest stories and data-backed claims about your business and products in a trustworthy way. You can take that further by showing the traceability of each batch or item through our tracking tool. This creates a timelined supply chain with product data unique to each batch.

The Benefits

Trust

From TripAdvisor to Amazon ratings – we are familiar with technology as a broker for trust. We use tech and third-party data all along the supply chain to create trust in your claims.
Collaboration

Our platform enables collaboration between producers, brands, retailers and end customers – gathering the story throughout the chain.
Verified

Store evidence and confirmed information in a blockchain. Easily show that your claims and product journeys are true and supported in a secure, auditable format.
Loyalty

Create meaningful relationships with customers who share your values and appreciate what you make and do. Discover what matters the most to them.
Authenticity

Use a Provenance passport to authenticate key product information, demonstrating true quality and tackling counterfeits or false claims from others.
Integration

We make it easy to bring Provenance to your brand ecosystem, reinforcing your online presence and bringing a digital dimension to your physical product labels.

Provenance is for makers and sellers

Whether you’re a farmer, manufacturer, brand or independent store owner, we help open up the supply chain for your customers to appreciate the quality of your products.

1. Sign up to request a membership and start to explore the platform, inviting product collaborators
2. Once access is confirmed, connect business or product information such as certifications, awards and proven claims
3. Share your transparency journey through your own website and social channels as well as retailers to showcase what makes you great