The platform for product transparency
91% of business leaders believe that transparency builds trust. We use technology to help open up your supply chain, prove impact and communicate with integrity.
The Consumer Goods Forum, 2018
SOFTWARE PLATFORM
Gather supply chain and impact data in one place
Brand, marketing, supply chain, sustainability – one system to manage the data and supporting information from across your teams, pulling information from brands and suppliers.
TRANSPARENCY FRAMEWORK
Organise impact data into a simple format you can communicate
Sustainability and supply chain information can be complicated to share with your shoppers.
Our Transparency Framework gives you a format to turn your data into valuable information shoppers can understand and trust. This is an open-source framework that has been benchmarked to international standards and uses third-party verified information.
PUBLISHING MODULES
Publish transparency content that’s right for your business
We know you might not be ready to communicate about everything from day one.
That’s why our publishing modules give you the flexibility to open up to different levels of transparency. From communicating individual areas of impact to full product traceability, you can choose what’s right for your business.
PROOF POINTS
Show that your actions are more than words
Avoid the greenwash.
A Proof Point communicates the impact of your business and products by connecting what you say to real data from your supply chain. Each one is part of our Transparency Framework designed for shoppers to easily compare and trust what you say at the point of sale.
PRODUCT STORY
Engage shoppers with the story behind your products
Bring reality to your marketing stories.
A Product Story is a mobile-first experience to show the people, places and processes behind your product. Support your content with proof from your supply chain to create stories that shoppers can trust.
PRODUCT JOURNEY
Show full transparency by connecting product traceability with impact
Your greatest impact lies in your supply chain.
Shoppers are connecting with the brands that are honest and open about where their products come from. Product Journeys are a way to deliver the traceability and impact information they demand in an interactive timeline and map.
Publish at key activation points
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OFF-PACK
Using a QR code or NFC chip customers can go deeper by scanning with their phones at home or in retail environments.
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E-COMMERCE
Differentiate at the point of sale with interactive information that shows why your product is better.
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YOUR WEBSITE
Add more integrity to your brand story by embedding Provenance content to help support what you say.
ANALYTICS AND INSIGHTS
Learn what your customers care about
Target your sustainability messaging.
Explore your analytics to see what engages customers. Use these insights to optimize for the key messages on each channel.
Access data and publish easily by integrating with your existing software
Using our platform doesn’t have to mean changing how you work.
Whether you are pulling data from your supply chain tool or publishing it on your e-commerce platform, Provenance can integrate into your existing workflows.
The Benefits
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Build trust
From TripAdvisor to Amazon ratings – we are familiar with technology as a broker for trust. We use tech and third-party data all along the supply chain to create trust in what you say.
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Collaborate
Our platform enables collaboration between producers, brands, retailers and end customers – gathering the story throughout the chain
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Verify with ease
Invite third parties to verify your statements. Store the proof publicly and permanently on the blockchain.
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Create loyalty
Create meaningful relationships with customers who share your values. Build loyalty that turns into advocacy.
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Prove authenticity
Use Provenance to authenticate key product information, demonstrating true quality and tackling counterfeits or false claims from others.
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Physical to digital
We make it easy to bring Provenance to your brand ecosystem, reinforcing your online presence and bringing a digital dimension to your physical product labels.