Provenance will launch officially in April as a web platform and network of independent makers and producers who will tell their stories through images, video and stories. Baker ultimately hopes it will provide a new way for brands to track and share the supply chains of their products, using data technology, and launching projects using the Blockchain, to create new frameworks for authenticating products. "Makers' processes aren’t secrets, they’re assets," she explains. "Consumers are demanding transparency, but also making judgements about what they buy based on how they were made. The more a maker can share about the story of their products, the better.”Read the full article here
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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