Each week at Provenance we welcome new businesses onto our platform, each looking to communicate their product origin, journey & impact to their customers in an open way. We will now be regularly showcasing these businesses, posting here on our blog as well as on social media, giving you an opportunity to get a closer look at what these businesses are doing.
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Farmed sugar kelp being pulled on board[/caption]AKUA's new range of snacks harvest ocean seagreens off the coast of Maine in the United States - even managing to turn sugar kelp into jerky. They are pursuing a form of agriculture that doesn't require freshwater or pesticides. By avoiding the environmental impacts of land based agriculture they are establishing a new ‘aquaculture’.
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A farmer amongst the rich and varied rainforest of Borneo[/caption]The Wild Bunch are working with local farmers in Indonesia to create products that range from rainforest sugar to Illipe butter. This means farmers have a new form of sustainable income that also helps maintain healthy existing ecosystems. In a country where recent progress has been made to reduce forest loss by 70%, businesses like this are contributing to this positive trend.
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Crafting a new piece at the workbench in Chester, UK[/caption]
“Lots of brands are saying they’re sustainable, have lots of claims, but they’re not necessarily true in those claims. How do you set yourself apart from those? I want every step of the supply chain to be completely transparent. ”
Francesca Kippax, Founder, ANUKA Jewellery
ANUKA Jewellery are creating bespoke pieces in the UK using precious metals sourced from artisan Fairmined registered mines. These mines have achieved a low environmental impact, particularly through reduced use of mercury that keep local water sources clean. This is part of a trend in an industry that is recognising the importance of being open about where materials come from in a bid to build trust with shoppers. We look forward to working with these businesses to help them be more transparent and communicate this to their customers using Provenance. Do you know a business interested in being more transparent? Get in touch.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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