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We’re excited to share our 2024 Impact Report, capturing a year of progress toward our mission: helping brands and retailers communicate sustainability with confidence and credibility.
In 2024, we reduced our carbon footprint by 22%, strengthened our commitment to diversity and inclusion, and ensured all employees were paid above the London Living Wage. We also launched Detect—a new tool that helps businesses uncover and address the risk of greenwashing in their marketing and product claims.
Through expanded partnerships with retailers like Holland & Barrett, The Detox Market, and Mecca, Provenance now reaches 1.5 million shoppers each month, empowering more consumers to make informed, sustainable choices.
We also launched the Retailer Green Claims Forum in partnership with the British Retail Consortium, creating a shared space for the industry to align on credible environmental communications.
This report reflects not just how we operate as a business, but how we’re helping shape a more transparent, trustworthy marketplace.
Tim Slater is the Marketing Lead at Provenance. He works closely with our Impact team to translate their expertise into actionable content that helps brands minimise their impact on people and planet and avoid greenwashing.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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