In beauty, 60% of shoppers in the space want to know more about ingredient sourcing. They’ll also pay more if they think the brand is ethical. This means brands are going to have to take action in making business decisions that have a more positive impact while also being honest with shoppers about where they’re at now and where they’re going. It also means tackling some of beauty’s most complicated issues around ingredients and packaging.
Thursday, 28 January 202021 from 19:00-20:00 GMT
Join us as Cult Beauty's co-founder, Alexia Inge, hosts journalist and Beauty Banks founder, Sali Hughes, along with Provenance founder and CEO, Jessi Baker, for a discussion on the future of sustainability and what it means for the beauty space.
This is open to brands and shoppers as a forum to discuss the year ahead. Cult Beauty is asking if attendees can donate £5 or £10 towards their charity partner, Beauty Banks, to help their quest to make hygiene poverty history. To thank you, Cult Beauty is giving all attendees £5 off on their shop so you can stock up on some of the brands leading with transparency through our Cult Conscious initiative.
Provenance is setting a new global standard for consumer sustainability, by validating and amplifying sustainability credentials throughout the customer journey. Provenance’s platform enables businesses to be transparent about their impact, so that they can reduce the risk of greenwashing, realise their sustainability ambitions and future-proof their market share. 200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
.png)
%20(1)%20(2).png)