Cult Beauty x Provenance Webinar: ‘Up close on the future of sustainable beauty’

Published on
January 7, 2021

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While transparency is prevailing as the 2021 top trend across other industries, beauty is still lagging. However, we’re starting to see promising change as a wider awareness around environmental and social issues provokes new purchasing behaviour. Join us for a webinar on the 28th of January to discuss what’s next…

In beauty, 60% of shoppers in the space want to know more about ingredient sourcing. They’ll also pay more if they think the brand is ethical. This means brands are going to have to take action in making business decisions that have a more positive impact while also being honest with shoppers about where they’re at now and where they’re going. It also means tackling some of beauty’s most complicated issues around ingredients and packaging.

Thursday, 28 January 202021 from 19:00-20:00 GMT
Join us as Cult Beauty's co-founder, Alexia Inge, hosts journalist and Beauty Banks founder, Sali Hughes, along with Provenance founder and CEO, Jessi Baker, for a discussion on the future of sustainability and what it means for the beauty space.

This is open to brands and shoppers as a forum to discuss the year ahead. Cult Beauty is asking if attendees can donate £5 or £10 towards their charity partner, Beauty Banks, to help their quest to make hygiene poverty history. To thank you, Cult Beauty is giving all attendees £5 off on their shop so you can stock up on some of the brands leading with transparency through our Cult Conscious initiative.

Register here.

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