Elvis and Kresse produce accessories from upcycled materials in Kent, UK. See how they use Provenance to share the story behind their products and bring a unique dimension to each of their weekend bags.
Elvis & Kresse design and produce high quality accessories from reclaimed materials. They are famous for their fire hose range upcycled from the end-of-life material collected from Fire Brigades across the UK: E&K rescues damaged firemen hoses from landfill to make new bags and accessories.
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Elvis & Kresse beautiful workshop in Kent[/caption]
Telling the story in one place and see it shared everywhere
Each E&K bag is hand cut and then goes through a series skilled processes by their friendly, small team at the Kent factory. Demonstrating the hours of work, care in sourcing reclaimed materials and militant attention to their impact is a key part of their brand.
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Elvis & Kresse team working on the sewing machine[/caption]
With Provenance tools Elvis and Kresse shared the steps that create their weekend bag. Inviting others in the team to contribute. The same story has been embeded at the point of sale on Lily Cole’s Impossible store - meaning every update is automatically added wherever the story has been shared.
Every item is unique
With Provenance you can not only share stories and information about the social and environmental impact, you can give each item or batch a unique journey. Proving it came from the factory, when and where - reinforcing the unique nature of every product.
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Kresse registering an item on Provenance on her iPhone[/caption]
The item level data can be accessed by the consumer along with the story behind the product type. Giving proof of authenticity, but also an ability for them to contribute to the story behind the product.
Provenance tags allow customers to see the certifications and sustainability efforts from the item they are looking to purchase clearly in a format that works great on every device.
Provenance is about the past of a product, but also about the future
The Elvis & Kresse Weekend Bag story shows how Provenance tools can work for the fashion and accessories industry. Providing transparency about the producers, brands and retailers behind purchases.
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Kresse sharing the bag story on social media from Provenance[/caption]
See the story here and also embedded on the Impossible Store here. The story can be shared on e-commerce, blogs or emails with one line of code.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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