Powering a conscious Christmas: Interactive retail at The Maiyet Collective’s pop-up

Published on
December 9, 2019

‘Tis the season to get a ‘great’ deal. Black Friday, Cyber Monday and the standard seasonal slash sales not only drive over-consumption, but a wider disconnect from the true cost of the things we buy. These sales are anything but sustainable, which is why we’re proud to bring transparency through a physical-digital activation to The Maiyet Collective pop-up as they become the first “full-price shop” at Bicester Village.

Known for pop-up experiences that include workshops, events and shopping from a highly-curated list of fashion and lifestyle brands, The Maiyet exclusively selects brands that are socially or environmentally focused.For their Christmas store this year, they’ve brought together 40 conscious brands from fashion, beauty, jewellery and home accessories and put them in the middle of one of the UK’s most visited locations – Bicester Village.This luxury outlet mall is an international destination for shopping, but this particular pop-up stands to do something different. Running until the 23rd of December, a rotating display of global “positive-impact luxury brands” will be running, along with talks, workshops and events to support the wider sustainability movement. It also represents a more important message this time of year: we have to understand the real price of the things we buy. This means knowing:

  • Where things come from
  • What materials are involved
  • Who made it (and who else is involved)
  • What impact it had on the people and places involved

When brands start to become transparent about how their products came to be, we have a better understanding of how it can be valued. This enables us to not only pay a fair price, but also truly value the item more knowing the full story and what all was involved.To help progress The Maiyet Collective’s initiatives around sustainability, we’re working with a beauty brand, a home care brand, an accessories brand and a jewellery brand from their group to lead transparency in their category. This includes telling the story and information behind their products, backed up by evidence that’s been verified by a third party. Each item has a sign and some have individual labels for shoppers to scan a QR or enter a URL to see the journey with the proof. See what they’ve done below.All Purpose TINCTUREthe Chakra CollectionMadina ClutchKwansha Facial Beauty CoinFor the festive season, help us support these brands as they make their practices transparent, proving why we all need to pay a fair, full price.🔎Are you looking at ways to be transparent in retail? See how some brands are leading their industries with transparency.🙌Want to discover brands who walk the talk? See our curated list of Provenance community members who are being open (and sharing proof) for the impact of their products.

The Provenance Team

Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever

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