In a piece highlighting the future of food, this article looks at our work with Princes to bring proven sustainability information on-pack for shoppers.
"Princes has partnered with blockchain-enabled transparency programme and certified B-Corp Provenance to roll out the codes and improve its supply chain data. Building on an existing blockchain project with Italian agricultural group Coldiretti, which is used to ensure that worker rights are maintained and that farmers using sustainable methods are paid a premium, the partnership with Provenance will scale the use of blockchain throughout the tomato supply chain."
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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